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Website Design
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How Functional Is Your Website?

Today’s website is yesterday’s business card. And that’s a good thing. Because when it comes to the home building industry, there is so much information you want to share with potential clients beyond your name and phone number. Content (copy,...

Analytics
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Review Your 2018 Google Analytics With These 4 Tips

As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...

Website Design

Shawn Forth Website Launch

For over 25 years Shawn Forth Homes has been building custom homes in and around Oklahoma City. Creating homes that offer the most value per square foot, while meeting the needs and wants of the client for amenities and features,...

Website Design

Prepare Now for January Website Traffic

Every home builder experiences a slowdown in website traffic between September and December. At times, the slowdown can even begin in the middle of August. Back-to-school efforts by families and the holiday rush season often place buying a home as...

Digital Marketing

Our Top Three Digital Marketing Articles | November 14

In this week’s round up of digital marketing articles, I’m covering some new changes to Google Search Console that might allow for easier tracking of subdomains and subpaths, a review of the new Facebook Portal, and how small tweaks to...

Digital Marketing

Our Top Three Digital Marketing Articles | November 7

How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez Repurposing your content can be overwhelming and confusing even for seasoned marketers. One the one hand we all know it’s a good idea to work to...

Technology

Google Maps API No Longer Free

Beginning in June of this year, Google changed the structure for their Maps API. This has significantly impacted our clients that have maps on their websites. The increase was ridiculously high, over 1,400 percent, and many homebuilders are now seeing...

Analytics

Recommended Tool – DashThis

Digital marketing is a necessity for those who want to increase the sales of their product or services on the Internet. Reaching potential clients on the various platforms is part of every marketing strategy. However, tracking all of these platforms...

Home Builder Marketing & Sales

Carothers Executive Homes Launches New Website

Meredith Communications is pleased to announce the launch of Carothers Executive Home Sites new website. This site was designed to showcase the homes offered by the builder and provide information on neighborhoods with available homes or homesites. The first thing...

Home Builder Marketing & Sales

Fall Parade of Homes Event

Meredith Communications has just released a specialty website for the Jim Allen Group (JAG) for three Fall Parade of Homes events. JAG needed a place to feature all of their homes and floor plans and Meredith Communications was pleased to be...

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Insights

Advertising

9 Tools to Create the Most Scrolling Stoppable Images for Your Social Media

Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually make you stop scrolling? Be honest. Many...

Home Builder Marketing & Sales

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it related to her successes and mistakes...

FANtastic Marketing Tips

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...


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