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Website Wednesdays | Website Hosting

It’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. The topic this week – website hosting. What is it? Why are you paying for it? And why is it important? If you’re...

Technology

GeoFencing – What Is It and How Does It Work?

One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...

Guest Blogs

5 Easy Things Any Salesperson Can Do to Generate Leads

This week on the blog we’re featuring Kimberly Mackey from New Homes Solutions Consulting. She’s discussing five easy things any salesperson can do to generate leads. Did you know you’re more likely to convert a self-generated lead over a walk-in lead...

Marketing Mondays

All Home Builder SEO is Local SEO

Meredith was featured on the Lasso CRM blog! She discussed how all home builder SEO is local SEO and how to set up your home building business for local search success. You’ve put a lot of time, effort, and expertise...

Marketing Mondays

Email Marketing – Follow-up, Etiquette, and a Checklist

Good online lead programs have a well-crafted work flow process to follow-up on leads and convert them to an onsite appointment. The length and intensity of the follow-up process is determined by the type of product sold, the characteristics of...

Guest Blogs

Guest Post | Rethinking Real Estate: The Top 5 Digital Trends for Marketing to “In-Market” Home Buyers

This week we have Mario Avila, a real estate broker, on the blog. Since The National Association of Realtors just released their Profile of Home Buyers survey results, he’s discussing the top 5 digital trends for marketing to “in-market” home...

Marketing Mondays

How Functional Is Your Website?

Functionality refers to the technical performance of the website. Visitors have little patience for slow downloads, broken links, and error messages. At least once a month, complete a functionality review of your website. Click on every button, link, and multimedia took...

Home Builder Marketing & Sales

How Easy Is Your Website to Navigate?

In The Click Power System, I provide a roadmap to a successful sales and marketing strategy. It’s built on five building blocks for success, the first of which being your website. Your website includes things like your content, your design, and also...

FANtastic Marketing Tips

Website Design Checklist – How Does Yours Rank?

Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...

FANtastic Marketing Tips

Content Checklist – Make Your Website Wow

As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...

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Insights

Home Builder Marketing & Sales

Covenant Developments Launches a New Website

One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...

Home Builder Marketing & Sales

Meredith Communications Launches New Website For French Brothers

If your question for me is what can Meredith Communications do for you, just take a look at what we do for French Brothers Homes. We’re proud to announce the launch of their latest website, the fourth that we’ve designed,...

Apps

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...


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