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Follow up on eLeads

FANtastic Selling Tips

4 More Tips for Making the Perfect Follow-up Call

  Written by Meredith Oliver Many sales professionals, especially those just starting out, have trouble making a follow-up call to a prospect. This is a big problem. You will never close the sale if you can’t follow-up effectively with your...

FANtastic Selling Tips

4 Essential Strategies for the Perfect Follow-up Call

Written by Meredith Oliver It’s no secret that most sales people hate making cold calls. The follow-up call to a prospect can be even more challenging, since this is where the sales cycle really starts rolling. It’s important to have...

FANtastic Selling Tips

How to Follow Up after an Initial Sales Meeting

  Written by Meredith Oliver How many times has this happened to you? A sales meeting ends with the prospect showing interest in buying the product or service you’re offering, but then nothing happens. The prospect doesn’t return your calls...

Home Builder Marketing & Sales

#WhatWeDo Wednesday – Lasso CRM Equips New Home Sales Professionals to Turn More Leads Into Purchasers

 Written by Meredith Oliver Over the past couple of years I’ve had the opportunity to get to know Lasso better and it has been a wonderful experience! This is a company who walks their talk; not only do they provide...

Home Builder Marketing & Sales

10 Most Common Homebuilder Web Site Mistakes & How to Avoid Them!

Written by Meredith Oliver If you are past or current client of Meredith Communications, don’t worry I’m not about to name any names in the following post (except one where I have permission), BUT I am going to tell you the...

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Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...


Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...


Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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