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Fantastic Selling

FANtastic Selling

How To Craft The Perfect Conversation With Homebuyers

As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations. How do you talk to potential buyers?...

Career Advice

Here’s How You Sell The Right Way

Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....

Career Advice

Guest Post | Why Your Opinion Doesn’t Count

You know him as a master closer, highly-skilled negotiator, and international keynote speaker. For me, he’s just JP. My road warrior buddy who always wow’s me and the audiences we are presenting to. John Palumbo is not only one of...

FANtastic Selling Tips

Home Builder #MarketingMondays: Write Like You Talk

One of the most critical skills for the modern salesperson or marketer is to write like you talk. If you want to convert more home shoppers to home buyers, your emails, social media posts, website copy and email campaigns need...

Book Release

The Fan Factor at Work: FANtastic Selling

“Once your fans become engaged, loyal, and utterly rabid about you, they start doing the selling and marketing for you.” This is a quote from my new book, FANtastic Selling, which will be released tomorrow, March 15, 2017. Of course, this isn’t...

Book Release

Trust Breakers and FANtastic Selling

What makes you want to give your money to someone? I’ll give you a moment. Keep thinking… Did the word “trust” come to mind? Here’s the cold, hard truth: trust=sales. While this certainly isn’t new information, it’s definitely not something...

Content Marketing

Instagram Marketing Tips for Realtors

Can I just start out by saying that I love Instagram? If you aren’t already following me, I can be found right here. Of course, Instagram isn’t just great for personal use–it can also be a great tool for businesses....

Book Release

The Art and Science of Selling

It doesn’t matter if you were born to sell or if you feel you couldn’t sell your way out of a paper bag–sales are pivotal to growing a business. For those of us who own our own businesses, selling isn’t...

Book Release

FANtastic Selling–the Companion Book to FANtastic Marketing

It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...

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Insights

Content Marketing

These 5 Tips Will Show You How To Use Video Content to Build Communities

They say a picture is worth a thousand words. Well, a video says even more words than that! That’s because videos, similarly to pictures, gives potential customers a visual—and humans are visual creatures. But they often have more pull than...

FANtastic Selling

How To Craft The Perfect Conversation With Homebuyers

As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations. How do you talk to potential buyers?...

Content Marketing

How To Use Drones to Increase Your Home Sales

The way a home looks, both on the inside and outside, is obviously a major factor when deciding to purchase a home. Is the kitchen big enough? Are there enough bedrooms? Is there an open floor plan? But do you...


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