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Feeling Overwhelmed or Annoyed by AI? You’re Not Alone, and That’s Okay

If you’ve ever found yourself staring at a blinking cursor on ChatGPT or wondering if AI is moving too fast to keep up with, breathe. You’re not alone. Or perhaps you are so sick and tired of articles and webinars...

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

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AI Is Your MVP Part 3: From Tool to Infrastructure – How Builders Train and Deploy AI Without Chaos

Part 3 of a 3-Part Series: Part 1 Part 2 Let’s go back to the Nordstrom story from Part 1 one more time. That associate didn’t just wake up one day naturally brilliant at fit, product pairing, and follow-up. She...

AI Is Your MVP Part 2: CRM, Canva & The Integrated Sales Stack

Part 2 of a 3-Part Series Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I asked a question. She didn’t shuffle papers...

AI Is Your MVP Part 1: Integrating AI + CRM

Part 1 of a 3-Part Series Years ago, I walked into Nordstrom to buy a bra and met Wendy, the Nordstrom Lingerie Specialist. (Now I have your attention!) After introducing herself and asking for my name, she started with, “Meredith,...

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