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Fan Marketing

Guest Blogs

Guest Post | When Customer Service Wins!

We’re back this week with another guest post. Please give a warm welcome to Carrie Grace, a motivational speaker who travels the country speaking on kindness. She’s sharing one of her experiences where customer service went above and beyond and...

FANtastic Selling Tips

FANtastic Selling Keynote from the 2017 Southeast Building Conference (SEBC)

Watch Meredith present her FANtastic Selling Keynote from the 2017 Southeast Building Conference (SEBC). Meredith discusses Stitch Fix and how it relates to home building sales. Wondering how in the world an online fashion industry relates to home building sales? Two...

Content Marketing

Guest Post | Make Your Marketing An Experience Not An Ad

This week we have Graeme Newell from 602 communications speaking on how to make your marketing an experience and not an ad. As he shares, every once in awhile you see an ad that really moves you and you plug into...

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

FANtastic Marketing Tips

#FanFactor Friday – Reward Loyalty

  Written by Meredith Oliver A good reward program will provide value to your fans, give your business valuable feedback, and increase your repeat business. There are two types of reward programs you can choose for your brand – Free...

FANtastic Marketing Tips

#FanFactor Friday – Engage Holiday Fans

The holiday shopping craze is about to begin. In 2011, Cyber Monday shopping exceeded the sales of Black Friday shopping. Are you gearing up at your company to promote your brand to consumers searching the web for the perfect gifts?...

FANtastic Marketing Tips

#FanFactor Friday – Angry Birds Anyone?

  Written by Meredith Oliver Have you ever played Angry Birds? Those irksome birds and greedy pigs can teach you a few things about engaged fans and social media. Through its enormous popularity, the Angry Birds brand has recently grown...

FANtastic Marketing Tips

#FanFactor Friday – Stop Selling

  Written by Meredith Oliver Your fans already know how awesome you are. They are already sold on your brand, products, and services. They follow you on Twitter, they like you on Facebook, and read your blog. Instead of pitching...

FANtastic Marketing Tips

#FanFactor Friday – Humor Me

  Written by Meredith Oliver Ever notice that funny social media posts tend to go viral? Are you familiar with funny memes like Dog-Shaming or the recent “Binder Full of Women?” Everyone loves a good laugh these days, so use...

FANtastic Marketing Tips

#FanFactor Friday – Keep It Fresh

  Written by Meredith Oliver Your online content has an expiration date! To keep your fans engaged with you online, you need to constantly update your online content. With a regular stream of new thoughts, ideas, and helpful information, your...

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Insights

Home Builder Marketing & Sales

Tools to Identify Buyer Trends

Identifying buyer trends is key to creating a successful home building business. Because the last thing you want is to provide houses that aren’t meeting the needs of the current market. Why? In the end, they’ll be incredibly difficult to...

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you want to know the truth…building engagement through...

Digital Marketing

Prepare Your Holiday Marketing With These Five Tips

Who doesn’t love the holidays? It’s the time of year to spend time with family and friends, and even to throw festivities! As a homebuilder, the holidays are also the perfect time to showcase how your available homes can be...


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