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Fan Factor

FANtastic Fridays

FANtastic Fridays | Fan Factor

  When you find your Fan Factor, you put your business in a KO position! Isn’t that what we all want? Now that’s FANtastic!     Meredith Oliver is a digital marketing expert, sales and marketing professional speaker, and author....

Content Marketing

Three Ways to Make Your Content More Noticeable

We all hate to be ignored in the internet realm. The trouble is that there is just so much out there, it’s hard to stand out. This is especially true of our content. I mean, we’re not just putting stuff...

Book Release

The Art and Science of Selling

It doesn’t matter if you were born to sell or if you feel you couldn’t sell your way out of a paper bag–sales are pivotal to growing a business. For those of us who own our own businesses, selling isn’t...

Digital Marketing

How Multi-Channel Marketing Increases Your FAN Factor

“Once your fans become engaged, loyal and utterly rabid about your brand, they start doing the selling and marketing for you.” This is a beautiful thought, isn’t it? It’s a phrase that I use regularly in my books, my presentations,...

Book Release

FANtastic Marketing Friday: Week 3

As the release of my brand new book, FANtastic Marketing, draws closer I’m coming at you with yet another FANtastic insight. Whether you want to learn how to juggle social media, battle bad online reviews for your business, or generate...

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

The Fan Factor

#FanFactor Friday – Reward Loyalty

  Written by Meredith Oliver A good reward program will provide value to your fans, give your business valuable feedback, and increase your repeat business. There are two types of reward programs you can choose for your brand – Free...

The Fan Factor

#FanFactor Friday – Engage Holiday Fans

The holiday shopping craze is about to begin. In 2011, Cyber Monday shopping exceeded the sales of Black Friday shopping. Are you gearing up at your company to promote your brand to consumers searching the web for the perfect gifts?...

The Fan Factor

#FanFactor Friday – Angry Birds Anyone?

  Written by Meredith Oliver Have you ever played Angry Birds? Those irksome birds and greedy pigs can teach you a few things about engaged fans and social media. Through its enormous popularity, the Angry Birds brand has recently grown...

The Fan Factor

#FanFactor Friday – Stop Selling

  Written by Meredith Oliver Your fans already know how awesome you are. They are already sold on your brand, products, and services. They follow you on Twitter, they like you on Facebook, and read your blog. Instead of pitching...

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Insights

Technology

GeoFencing – What Is It and How Does It Work?

One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...

Thoughtful Thursdays

5 Easy Things Any Salesperson Can Do to Generate Leads

This week on the blog we’re featuring Kimberly Mackey from New Homes Solutions Consulting. She’s discussing five easy things any salesperson can do to generate leads. Did you know you’re more likely to convert a self-generated lead over a walk-in lead...

Website Wednesdays

Website Wednesdays | Content Management Systems

It’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s discussing Content Management Systems. How easy is it for your to update your website? There are different systems from open-source,...


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