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Email Marketing

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you want to know the truth…building engagement through...

Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

Content Marketing

Email and SMS: A Powerful Combination

Email marketing has long been an effective marketing tool for today’s businesses. But as users become better at filtering out unwanted messages, marketers must find new ways to engage existing and future customers. Many successful businesses now use SMS text...

Email Marketing

How to Use Facebook to Build Your Real Estate Subscriber List

When it comes to marketing your real estate business, the money really is in the list. Your email list of subscribers, that is. A dedicated list of fans and clients is the most important asset any business can have. Your...

Email Marketing

Improving Real Estate Relationships with Sidekick

One of our main goals at Creating WOW is to bring you tools that will help you build your business.* In this post we are highlighting Sidekick an email marketing product by HubSpot. One of the frustrating things about sending an...

Home Builder Marketing & Sales

How to Sell New Homes to Generation Y

When it comes to buying new homes, you may think that older Americans would be the most likely buyers since they generally have larger incomes and a longer credit history than people in their 20s and 30s. But a survey...

Dealer Marketing

5 Email Marketing Tips for Car Dealerships

Tired of hearing how you need to be on Facebook or LinkedIn to drum up business for your car dealership? Get over it. You DO need to be active on those social networking sites.  But there’s an even better way...

Email Marketing

How Twitter Can Help Plan Your Email Marketing

Written by Meredith Oliver Do you get frustrated trying to figure out when you should email your company’s newsletter or launch an email marketing campaign to get the best response?  It’s not just figuring out which day of the week...

Email Marketing

The Five Worst Follow-Up Email Subject Lines

  Written by Meredith Oliver Ever wonder what’s the most important part of your follow-up email? It’s the subject line, of course! The subject line is your one chance to grab your readers before they hit the “delete” key. If...

Email Marketing

5 Ways to Close a Sale with Email

  Written by Meredith Oliver Marketers frequently use email as a way to nurture prospects. Email can also effectively sell products or services, as long as you established a relationship with a prospect. Here are 5 ways to generate an...

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Home Builder Marketing & Sales

Tools to Identify Buyer Trends

Identifying buyer trends is key to creating a successful home building business. Because the last thing you want is to provide houses that aren’t meeting the needs of the current market. Why? In the end, they’ll be incredibly difficult to...

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you want to know the truth…building engagement through...

Digital Marketing

Prepare Your Holiday Marketing With These Five Tips

Who doesn’t love the holidays? It’s the time of year to spend time with family and friends, and even to throw festivities! As a homebuilder, the holidays are also the perfect time to showcase how your available homes can be...


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