driving web traffic
Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And many of these people may bookmark your website for...
As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...
I’m back this week with another edition of my top 3 digital marketing articles. I enjoy writing these articles because they challenge me to stay up to date with marketing news. This week I’m sharing some tips to managing your...
I hope you had a wonderful Thanksgiving! In this week’s round-up of digital marketing articles I’m sharing some research on the importance of Google Reviews on Google Local Search, new privacy changes to the LinkedIn platform, and tips for networking...
Every home builder experiences a slowdown in website traffic between September and December. At times, the slowdown can even begin in the middle of August. Back-to-school efforts by families and the holiday rush season often place buying a home as...
In this week’s round up of digital marketing articles, I’m covering some new changes to Google Search Console that might allow for easier tracking of subdomains and subpaths, a review of the new Facebook Portal, and how small tweaks to...
How to Repurpose and Syndicate Your Blog Posts for More Exposure by Erin Sanchez Repurposing your content can be overwhelming and confusing even for seasoned marketers. One the one hand we all know it’s a good idea to work to...
Beginning in June of this year, Google changed the structure for their Maps API. This has significantly impacted our clients that have maps on their websites. The increase was ridiculously high, over 1,400 percent, and many homebuilders are now seeing...
In this week’s round-up of three marketing articles, I’m sharing how using VR tech is the new future of home sales, why Instagram is important in your business and some SEO tips! I know there are always a lot of...
Are you optimizing the images on your blog for Google search? Over the past few weeks, we’ve posted a series of blogs about images and the role they play in your digital marketing. In case you missed them here are...
The Villas at White Oak Ranch is a new active lifestyle community in Lake Conroe, Texas. It was built as an Epcon community and residents will enjoy the benefits of the high standards that Epcon places on builders in their...
You need a new website. These five little words make you go weak in the knees. Because what you probably hear is, “You need to spend a lot of money”. Right? After all, it’s the most attractive, functional websites that...
As a home builder, you probably access tools on your smartphone or tablet—like your calculator and calendar—regularly. But did you know that today’s technology offers home builders a variety of apps designed to make your job even easier? From staying...
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