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These days you can’t seem to escape the conversation about Artificial Intelligence. Perhaps one of the most popular talking points involves a particular program named ChatGPT. This program, developed by OpenAI, utilizes user-created prompts to generate written content. From topic...
In the first part of this series, Don’t Feed the Trolls: How to Handle Rising Social Media Backlash Towards Builders, we laid out ways to handle rising negative sentiment on social media platforms. In this second part, also based on...
We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...
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CRM, Canva & The Integrated Sales Stack Part 2 of a 3-Part Series Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I...
Part 1 of a 3-Part Series Years ago, I walked into Nordstrom to buy a bra. That’s where I met Wendy, the Nordstrom Lingerie Specialist. After introducing herself with her name and asking me for mine, she started with, “Tell...
Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...
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