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Covenant Developments Launches a New Website

One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...

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The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing

Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part of...

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer follow-up...

The Future of Home Builder Marketing Start’s Here: What Today’s Buyers Expect Before They Ever Visit Your Model

Part 1 of 3 | For years, many builders viewed the customer experience as something that happened after the sale. The sales process created the customer. The construction process shaped the experience. The warranty process determined satisfaction. But today’s buyers...

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