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One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...
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CRM, Canva & The Integrated Sales Stack Part 2 of a 3-Part Series Let’s go back to the Nordstrom story in Part 1 for a moment. That associate didn’t disappear into the stockroom and manually count inventory every time I...
Part 1 of a 3-Part Series Years ago, I walked into Nordstrom to buy a bra. That’s where I met Wendy, the Nordstrom Lingerie Specialist. After introducing herself with her name and asking me for mine, she started with, “Tell...
Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...
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