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Marketing Mondays

Is Your Website’s Call to Action Effective?

Using both text and graphics that compel visitors to call, click, check out more of your products, or come by your office is called a Call to Action. Websites are active sales vehicles if they ASK visitors to engage. In...

Apps

Website Wednesdays | Thinking Like Your Website Visitor

Happy Wednesday – it’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s talking all about thinking like your website visitor when designing your site. Watch more below!

Marketing Mondays

What Is Your Website Experience Like?

Experience refers to the degree a website entices visitors to interact online. Providing a great experience doesn’t mean you need to spend a fortune on design bells and whistles for the sake of being cool. Whatever bells and whistles you...

Toolbox Tuesdays

Ryan Dicharry Construction Launches New Website

With 20 years of experience in custom home construction, Ryan Dicharry Construction is taking home designs in a new direction. Although home buyers may start with a premade home plan, Ryan Dicharry Construction can change any of them upon request,...

Toolbox Tuesdays

You Belong on Jackson Manor’s New Website

Jackson Manor is a beautiful new home community in Wake Forest, NC. We were pleased to partner with The Jim Allen Group to create an interactive and engaging website for this community. The Jim Allen Group provided us with beautiful...

FANtastic Marketing Tips

Website Design Checklist – How Does Yours Rank?

Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...

FANtastic Marketing Tips

Content Checklist – Make Your Website Wow

As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...

Apps

Website Wednesdays | Website Page Views

It’s time for another Website Wednesdays! You might know that Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. She’s started a new series called Website Wednesdays. Last week was all about Calls to Action. This week she’s...

Home Builder Marketing & Sales

Click Power: Building Block #1 – Your Website

I previously discussed The Click Power System™. It’s a roadmap to a successful sales and marketing strategy that highlights five building blocks for success. The first – your website – is the foundation and most important element of your web marketing strategy....

Website Design

How Do I Use Categories and Tags in WordPress

When setting up your WordPress site, one of the things you should be thinking about and building in is the categories and tags you want to use. You can always add more later, but having an idea at the beginning...

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Home Builder Marketing & Sales

Covenant Developments Launches a New Website

One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...

Home Builder Marketing & Sales

Meredith Communications Launches New Website For French Brothers

If your question for me is what can Meredith Communications do for you, just take a look at what we do for French Brothers Homes. We’re proud to announce the launch of their latest website, the fourth that we’ve designed,...

Apps

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...


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