How to Simplify Your Social Media MarketingJuly 20, 2016
Social media marketing requires time and attention. But these are also two of the most valuable resources that you need in order to meet the many demands of your business.
As a result, many business owners are limited in their ability to effectively use social media in their marketing efforts while others simply don’t even bother. Unfortunately this could cause you to lose potential customers over time.
Knowing how to simplify your social media marketing lets you leverage the benefits it provides while meeting all of your business responsibilities.
Start With a Social Media Marketing Plan
Creating a plan for your social media marketing is the first step in simplifying the process. You need to have a system in place that allows you to organize your content creation, curation, and distribution.
A content calendar is the best way to organize this information so that it can be managed and shared throughout your entire organization.
Your content calendar should outline the themes of your content, your distribution channels, and the team members responsible for your social media activity.
The system you use should be unique to the needs and goals of your business. There’s no one right way to set up a content calendar, so take the time to create a system that works for you.
Consolidate Your Social Media Accounts
Most businesses use a variety of social media platforms to market their products and services. But this adds to the time it takes to manage their marketing campaigns.
Thankfully, there are tools that let users control all of their social media accounts in one place. For example, Buffer and Hootsuite let you organize, schedule, and publish your content across all of your channels with minimal effort.
These tools let you customize social media shares to the platform on which they’ll be published. This helps you take advantage of the features of each platform while avoiding the repetition that can occur when sharing the same content across many social media accounts.
Put Your Business on a Need-to-Know Basis
Scrolling through social media feeds to see what users are saying about your business can be one of the biggest time drains on your organization.
Twitter, Facebook, and other social media platforms have notification features that make it easy for you to see when your business is mentioned.
Customizing your feeds using hashtags and keyword filters allow you to only see the content that’s relevant to your business.
Google Alerts and Mention are two ways that you can monitor any mentions online. This allows you to participate only in the conversations that support your business objectives.
Simplifying your social media marketing saves you time and other valuable resources. More importantly, it makes the process easier for your social media marketing team.
Having a plan in place, consolidating your accounts, and being selective about your online engagement maximizes the return on your social media marketing investment.
Implementing these strategies will simplify your marketing efforts while supporting the online growth and success of your business brand.
If you’re still spending too much time and effort on social media you can outsource some of the marketing tasks to an internet marketing firm like Meredith Communications. Contact us today for a free consultation.