Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

How to Simplify Your Social Media Marketing

July 20, 2016


Social media marketing requires time and attention. But these are also two of the most valuable resources that you need in order to meet the many demands of your business.

As a result, many business owners are limited in their ability to effectively use social media in their marketing efforts while others simply don’t even bother. Unfortunately this could cause you to lose potential customers over time.

Knowing how to simplify your social media marketing lets you leverage the benefits it provides while meeting all of your business responsibilities.

 Start With a Social Media Marketing Plan

Creating a plan for your social media marketing is the first step in simplifying the process. You need to have a system in place that allows you to organize your content creation, curation, and distribution.

A content calendar is the best way to organize this information so that it can be managed and shared throughout your entire organization.

Your content calendar should outline the themes of your content, your distribution channels, and the team members responsible for your social media activity.

The system you use should be unique to the needs and goals of your business. There’s no one right way to set up a content calendar, so take the time to create a system that works for you.

Consolidate Your Social Media Accounts

Most businesses use a variety of social media platforms to market their products and services. But this adds to the time it takes to manage their marketing campaigns.

Thankfully, there are tools that let users control all of their social media accounts in one place. For example, Buffer and Hootsuite let you organize, schedule, and publish your content across all of your channels with minimal effort.

These tools let you customize social media shares to the platform on which they’ll be published. This helps you take advantage of the features of each platform while avoiding the repetition that can occur when sharing the same content across many social media accounts.

Put Your Business on a Need-to-Know Basis

Scrolling through social media feeds to see what users are saying about your business can be one of the biggest time drains on your organization.

Twitter, Facebook, and other social media platforms have notification features that make it easy for you to see when your business is mentioned.

Customizing your feeds using hashtags and keyword filters allow you to only see the content that’s relevant to your business.

Google Alerts and Mention are two ways that you can monitor any mentions online. This allows you to participate only in the conversations that support your business objectives.

Simplifying your social media marketing saves you time and other valuable resources. More importantly, it makes the process easier for your social media marketing team.

Having a plan in place, consolidating your accounts, and being selective about your online engagement maximizes the return on your social media marketing investment.

Implementing these strategies will simplify your marketing efforts while supporting the online growth and success of your business brand.

If you’re still spending too much time and effort on social media you can outsource some of the marketing tasks to an internet marketing firm like Meredith Communications. Contact us today for a free consultation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , ,

Categorised in: , ,

Want us to get started working for you?

Call 866-227-9769

Contact Us



ROOMKEY: FANtastic Marketing or a Marketing Fail?

Share on FacebookShare on TwitterShare on Linkedin I travel a lot. It comes with the nature of my business. While there are days—even weeks—that are squished together and completely hectic, I thoroughly enjoy the opportunity to get out of my...

Content Marketing

5 Stats That’ll Help You Build and Implement Successful Email Marketing Campaigns in 2020

Share on FacebookShare on TwitterShare on Linkedin Chances are that email marketing is a big part of your marketing strategy. Or if it isn’t—it should be! And because email marketing takes a LOT of time and energy to create it’s...

Content Marketing

How Evaluating The Super Bowl Commercials Can Help Make Your Marketing FANtastic!

Share on FacebookShare on TwitterShare on Linkedin You’ve been privy to the million and one articles anointing the winners and roasting the losers of this year’s Super Bowl advertising bonanza. So we’re not going to rehash that here. Instead, let’s...


Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019