Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

Showing Fans The Real You

April 2, 2019

Fans in red cheering

Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric and sales pitches. It’s repetitive and boring. It’s also what everyone else is doing.

Consider that if generic corporate rhetoric and sales pitches happen to be all you offer, your message will merge into the general background noise and be lost in the promotional din! So use these three easy steps to give customers and fans the inside view of your company…and win them over.

  1. Show videos and pictures which go behind the scenes of your operation. How do you create your product or service? Who are the staff members behind your brand? What does it take to deliver your product or service on a daily basis? These are the questions that your behind-the-scenes promotional material should answer.
  2. Interview company staff members on why they love your product or service. Bring out the reasons why your employees love to work for your company. Let them explain their backgrounds and tell about the challenges and surprises of their jobs.
  3. On social media, post announcements concerning special company events or community events in which your company participates. If your company participates in any local charity events, feature those events and explain how your company contributes. Talk about causes or charities your company cares about and why these organizations and issues are important to your company.

Did you find this information helpful? Discover even more helpful tips in FANtastic Marketing: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Wipe Out the Competition

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769

Contact Us



Five Apps To Keep Your Remote Team Organized

Share on FacebookShare on TwitterShare on Linkedin So your team has made the move to working virtually. Thanks a lot, COVID-19! Working remotely from a home office is likely new to many of your team members and on top of...

Content Marketing

Do’s and Don’ts of Content During Crisis

Share on FacebookShare on TwitterShare on Linkedin Over the past week, we’ve talked to several of you who are struggling with your social media channels and blogs in the midst of everything that is happening. Is it appropriate to keep...

Home Builder Marketing & Sales

Marketing Pro of the Month: Jennifer Walsh

Share on FacebookShare on TwitterShare on Linkedin Meredith Communications is proud to share our March Marketing Pro of the Month: Jennifer Walsh with Pacific Lifestyle Homes & Garrette Custom Homes! We are honored that Jennifer offered to share a few...


Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019


You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: