Chat with us, powered by LiveChat

Our Blog

Showing Fans The Real You

April 2, 2019

Fans in red cheering

Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric and sales pitches. It’s repetitive and boring. It’s also what everyone else is doing.

Consider that if generic corporate rhetoric and sales pitches happen to be all you offer, your message will merge into the general background noise and be lost in the promotional din! So use these three easy steps to give customers and fans the inside view of your company…and win them over.

  1. Show videos and pictures which go behind the scenes of your operation. How do you create your product or service? Who are the staff members behind your brand? What does it take to deliver your product or service on a daily basis? These are the questions that your behind-the-scenes promotional material should answer.
  2. Interview company staff members on why they love your product or service. Bring out the reasons why your employees love to work for your company. Let them explain their backgrounds and tell about the challenges and surprises of their jobs.
  3. On social media, post announcements concerning special company events or community events in which your company participates. If your company participates in any local charity events, feature those events and explain how your company contributes. Talk about causes or charities your company cares about and why these organizations and issues are important to your company.

Did you find this information helpful? Discover even more helpful tips in FANtastic Marketing: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Wipe Out the Competition

Tags: , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Share on FacebookShare on TwitterShare on Linkedin Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water...

Advertising

Why Search Intent Matters For Your Home Building Business

Share on FacebookShare on TwitterShare on Linkedin Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine....

Advertising

Nope! You Actually CAN’T Advertise That.

Share on FacebookShare on TwitterShare on Linkedin You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: