Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

Should I Share Third Party Content on Facebook?

May 30, 2017

As you’re growing your businesses and working to develop an online presence for your brand, you’ve likely noticed that many of your competitors and affiliated businesses share content produced by others on their social media pages. It’s probably got you wondering, why they do that and if you should too. The short answer is yes. But that’s not the whole story. You need to understand why it’s important to share other people’s social media in the mix with your own.

Credibility

No man is an island and neither is your business. Sharing content created by others shows your followers that you’re actively involved in your industry and community. Think about it like this. Let’s say you own a small auto repair shop. You’ll obviously want to share information about any specials you’re running, etc. But you’ll also want to share basic information about car maintenance – some of this can be from third parties as long as they’re not your competitors.

To really take your social media credibility to the next level, share information about your community. Events, gatherings, non-profit fundraisers, etc. show people you’re involved with the community they live in. This goes a long way towards building the necessary know, like and trust you need to bring in new customers.

Building Connections

In many ways, social media gives you the opportunity to network with people. Unlike a networking event where there’s maybe 100 people and you know most of them because you see them at every networking event in the area, social media enables you to network with football stadiums worth of people.

Here’s how it works. That same auto repair shop needs connections with parts suppliers, for example. Social media can help facilitate that relationship. Let’s say an auto parts supplier in the area posted something on their social media about how to check the depth of a tire tread. The auto repair shop can share that same content on their social media site with a shout out to the parts supplier. In doing so, you’ll help the supplier increase their reach and they’ll know your name when you call them for a hard to find part.

Social media is one piece of the large digital marketing pie. If you’re ready to get your business noticed online, ask me about my digital marketing services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Content Marketing

5 Stats That’ll Help You Build and Implement Successful Email Marketing Campaigns in 2020

Share on FacebookShare on TwitterShare on Linkedin Chances are that email marketing is a big part of your marketing strategy. Or if it isn’t—it should be! And because email marketing takes a LOT of time and energy to create it’s...

Content Marketing

How Evaluating The Super Bowl Commercials Can Help Make Your Marketing FANtastic!

Share on FacebookShare on TwitterShare on Linkedin You’ve been privy to the million and one articles anointing the winners and roasting the losers of this year’s Super Bowl advertising bonanza. So we’re not going to rehash that here. Instead, let’s...

Website Design

Meredith Communications Launches New Website for Richmond Hill Design + Build

Share on FacebookShare on TwitterShare on Linkedin Meredith Communications is excited to unveil a new website for Richmond Hill Design + Build, a company that specializes in renovating old homes and building new homes around Richmond, Virginia. The company, owned...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: