Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

How Real Estate Agents Can Leverage Social Media to Create Email Messages

March 5, 2014

People Networking Concept.
Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful presence on Facebook, for example, that generates a lot of activity from your followers, there’s a way to make the two disciplines work together.

Many business owners and real estate agents write a blog and use those articles in a monthly or weekly email newsletter that goes out to prospects and existing customers. Those same articles also get posted to social networking sites like Facebook, Twitter and LinkedIn. This strategy is effective, but it can be very time-consuming too.

Another strategy you could employ is to share popular posts from your social media sites directly with your email subscribers. For example, email marketing solution provider StreamSend has an app that a user can install in their browser’s toolbar. When a StreamSend user sees that an article or an image of a new listing has generated a lot of buzz on Facebook or Pinterest, they can pin that post to a Brand Board. People can then share those pins and opt-in to your list – converting those socially engaged users into email subscribers. Then, your boards can automatically create email marketing pieces containing your most recent posts. Those email messages can then go out on any schedule you’d like – daily, weekly, bi-weekly or monthly.

The benefit of including your social media posts in your email messages is that your subscribers will then be able to share your email with their friends by forwarding your message, or by sharing it with their own social networking sites. This strategy gives real estate agents the opportunity to reach customers and prospects on a whole new level as recipients share valuable messages with their established relationships.

If you’d like help crafting an email and social media marketing strategy for your real estate business, contact Meredith Communications today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , , , , , , , , , , , , , , , , , , ,

Categorised in: , , , , , , , , , ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Content Marketing

5 Stats That’ll Help You Build and Implement Successful Email Marketing Campaigns in 2020

Share on FacebookShare on TwitterShare on Linkedin Chances are that email marketing is a big part of your marketing strategy. Or if it isn’t—it should be! And because email marketing takes a LOT of time and energy to create it’s...

Content Marketing

How Evaluating The Super Bowl Commercials Can Help Make Your Marketing FANtastic!

Share on FacebookShare on TwitterShare on Linkedin You’ve been privy to the million and one articles anointing the winners and roasting the losers of this year’s Super Bowl advertising bonanza. So we’re not going to rehash that here. Instead, let’s...

Website Design

Meredith Communications Launches New Website for Richmond Hill Design + Build

Share on FacebookShare on TwitterShare on Linkedin Meredith Communications is excited to unveil a new website for Richmond Hill Design + Build, a company that specializes in renovating old homes and building new homes around Richmond, Virginia. The company, owned...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019