Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

Prepare Now for January Website Traffic

November 20, 2018

Every home builder experiences a slowdown in website traffic between September and December. At times, the slowdown can even begin in the middle of August. Back-to-school efforts by families and the holiday rush season often place buying a home as a lower priority.

January, however, will see a significant increase in traffic. People are finished with the holidays and school is at its mid-year point. People will be thinking of what they want to accomplish in the New Year. For many, buying a new home will be a top priority.

With all of this in mind, it is time to ask yourself if your website is ready for the January traffic increase. The potential slow period between September and December is a perfect time to work on your website. Some of the things you may wish to consider are:

  • Adding or updating photos of newer models or new neighborhoods
  • Add videos or virtual tours to your site to attract more buyers
  • Check all links on the site to make sure they are current
  • Fix any problems you may encounter such as broken links or slow loading pages

This is also the perfect time to start creating a marketing campaign for the New Year. Some of the marketing strategies you may wish to implement include:

A final project you may wish to undertake during this slow period is reviewing your statistics. As busy business owners, it is easy to assume that you glance at the monthly figures and conversion rates and move on to other tasks. Take this opportune time to truly look at your statistics and see what your website is doing, or not doing, and what its strongest points are as well as its weakest. Look at what advertising seems to produce and what needs help. A real look at these statistics will help you fine-tune your site for the new sales year.

The slow period will end. In January you will begin to see significant improvement in your website visits and conversions. The most important thing is being ready. Your website will most likely be the first impression that you have with over 90 percent of your clients. It is important that you give a great impression right from the start so that you can convert that visit into a sale. Take advantage of this slow period to be prepared for a prosperous New Year. Want to work with a team to help get your site ready for the New Year? Contact us today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , ,

Categorised in:

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

FANtastic Selling

Are You Doing These 5 Things To Improve Your Virtual Sales?

Share on FacebookShare on TwitterShare on Linkedin You’re used to closing the sale in person. But sometimes the need arises to close a sale virtually—and when that happens you want to be prepared. Selling virtually is totally different than selling...

Career Advice

Be B.O.L.D.: Sales & Marketing in Uncertain Times

Share on FacebookShare on TwitterShare on Linkedin Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain...

Apps

Are You Doing One Of These Real Estate Photo Fails?

Share on FacebookShare on TwitterShare on Linkedin Virtual selling has never been more important than it is right now. And as someone who sells houses, you probably understand the importance of great visuals when it comes to capturing the attention...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: