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Our Top 3 Digital Marketing Articles | September 19

September 19, 2018

Meredith's Top 3 Digital Marketing Articles

I’m back with another post that includes my top three digital marketing articles from the past week. Some articles may be newer than others, but I can guarantee all the information is relevant. I don’t know about you, but I’m inundated with a lot of information whether through blog posts, social media, or email campaigns. My goal? To simplify some of that information into bite-size chunks and pull out information that is relevant to you. Check out my top three articles for this week below!

How brands can use video in their marketing by Mike Crawford

Using video is a hot trend in marketing. Most companies are trying to figure out the best ways to incorporate it into their marketing strategy. Three of the most common ways to use video are 1) on your website 2) through social media and 3) sharing at company events and trade shows. Using video in these three ways can help you to better tell your story to potential clients. These are three great starting points and as your company starts to engrain video into your marketing strategy more and more you’ll find seamless ways to keep incorporating it.

My reflections: At Meredith Communications we highly recommend the use of video. We use video on the homepage of our website, frequently share videos on social media, record vlogs (video blogs), and utilize our YouTube channel to share videos from speaking events. Video can be another powerful way to share your brands voice.

Making potential customers happy: How to nurture the best possible leads by Len Shneyder

People are receiving lots of emails of day. We’re inundated with content, offers, and promotions. As a business, it’s hard to cut through the clutter of someone’s inbox and make your email stand out. To do so, your email needs to deliver value and that value needs to translate into meaningful engagements during the entire sales process. Think about it from the point of view of the customer, what would make you want to open the email. Thankfully, there are a lot of analytics that email marketing platforms can provide you so that you’re able to highly tailor your campaigns.

My reflections: I don’t know about you, but I get a lot of emails every day. My inbox can often feel cluttered. Emails that feel specifically tailored for me or offer the exact value I’m looking for are more likely to get opened. You know those shopping cart abandoned emails? Those are one example of providing high-value content for a specific moment for the customer. By providing a coupon or a discount for someone who had been interested in your product just moments before, but didn’t complete the sales process, is a great way to close a sale.

LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service by Matt Southern

LinkedIn has now announced that LinkedIn Dynamic Ads will soon be available to all advertisers through the Campaign Manager. Additionally, advertisers will now be able to monitor the effectiveness of their Dynamic Ads in the Campaign Manager and utilize A/B testing. Dynamic Ads allow for the customization of ads based on information that is publicly available in LinkedIn profiles – such as photo, first name, company, and job title.

My reflections: Each of the social media platforms have been working on their ad features. Marketers are getting the ability to fine-tune ads for a specific demographic based on information that is publicly available. This will allow advertisers to really focus their spending on potential customers.

Meredith Oliver is a digital marketing expert, sales and marketing professional speaker, and author. If you’d like more information on speaking engagements or books, visit MeredithSpeaks.com For sales and marketing tips, you’re at the right spot! Take a look around Meredith Communications. Follow her on Twitter: @MeredithCSPand follow her killer shoe collection on Instagram: @MeredithsShoes22.

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