Don’t Feed the Trolls – How to Handle the Rising Social Media Backlash Towards Builders
As a follow-up to my educational segment on handling social media trolls at May’s Builder Town Hall, I’m sharing some of the key tips from that discussion. For many years, negative comments on home builder social media pages were...
LifeStyle Home Builders Wins Best Website at 2021 MAME Awards
As the builders and designers of the LifeStyle Home Builders website, we’re thrilled to announce that their website received the award for Best Website at this year’s MAME Awards. The Major Achievement in Marketing Excellence (MAME) Awards are hosted annually...
7 FANtastic Facebook Ad Optimization Tips for Home Builders
Love it or hate it, Facebook plays a huge part in today’s marketing and advertising. So much, so it is typically ranked either the number one or two of the highest volume website traffic sources on our clients Google...
Meredith Communications Proud to Support The House That SHE Built
As a woman-owned business, Meredith Communications is incredibly proud to launch the Utah Professional Women in Building Council’s official website, along with their The House that SHE Built project. The Utah Professional Women in Building is an official council of...
Glenn Layton Homes Wins Best Website
We are always proud and excited when one of our clients wins an award. When it happens to be an award that involves our work on their website, we might be forgiven for wanting to brag a little more. This...
Covenant Developments Launches a New Website
One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...
Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II
The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...
Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I
We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...
Introducing the New Google Analytics
Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...
Major Changes To Google Ads Impact New Home Marketing
On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....
