Written specifically for the new home building and residential real estate industry, Click Power is a comprehensive, digital marketing how-to guide that will help you sell more homes and make more money. Learn how-to develop a WOW website, how to expand your digital footprint with search engine optimization and social media, and how to convert more online leads to sales. In Click Power, home building industry expert and digital marketing guru Meredith Oliver, guides you step-by-step through the sometimes overwhelming maze of web marketing and shows you how to optimize your potential online. The book explains the necessary tools of the trade, and gives you the building blocks for success in areas such as:
Search Engine Optimization
Paid Search Marketing
Internet Lead Generation & Conversion
Online Sales Counselors
If you want to sell more homes and grow your business, Click Power is the answer. Click Power is one of the best-selling books every year at the National Association of Home Builders International Builders Show. It is the ultimate go-to guide for home builders who want to drive more traffic, leads, and sales with Internet marketing.
As a home builder, you’re always on the lookout for new customers. And it’s likely you know that when you maintain high search results rankings, you get more traffic to your website. But search engine optimization (SEO), which garners you...
Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And many of these people may bookmark your website for...
As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...