Meredith Featured in Automotive NewsApril 13, 2018
Meredith was interviewed by Automotive News after her NADA Show session, “Attract More Service & Parts Customers with Digital Marketing.” Read an excerpt from the post below and then head on over to read the full article.
“Twenty-nine million millennials had vehicle repairs in the last 12 months,” said Meredith Oliver, creative director of Meredith Communications in Raleigh, N.C.
“Why don’t you market to them on social media? You know you do it on the sales side.”
That was the elevator pitch at a workshop during the NADA Show here, urging dealerships to market parts and service via digital marketing, including social media.
Oliver said dealership managers at her workshop sessions reported they mostly promote parts and service via direct mail or newspaper ads. Based on a show of hands, she said hardly any dealerships use digital media to promote parts and service.
“They told me, ‘That’s for the sales guys,’ ” she said.