Meredith Communications Launches New Eco International WebsiteAugust 17, 2010
Written by Meredith Oliver
Raleigh based Meredith Communications is pleased to announce the launch of a new website for Eco International Real Estate, LLC, a general real estate brokerage company based in Florida. One of the goals of the site was to create an affordable, yet compelling website to showcase their services and capture more potential clients. Meredith Communications successfully met these goals and created an extremely powerful and easy to use site, while showcasing their team of real estate professionals and turn-key real estate services.
The new site (www.ecointernationalre.com) showcases these services within a prominent “Welcome” section on the right side of each page. The section promotes their variety of services including Buyer’s Agent, Seller’s Agent, Relocation, Property Management, Construction, Hurricane Mitigation, Energy Efficiency and Green Living Consulting. The home page also captures their local market with beautiful, professional photos of key area attractions in a large, flash photo gallery. The home page also allows the company to rotate out Featured Properties as needed.
The company prides themselves on their commitment to being more earth friendly and promoting greener lifestyles. One of the goals of the site was to create a clean and uncluttered design to allow their eco-friendly logo and tagline, “Delivering a WORLD of difference”, to quickly stand out on the site. A “Living Green” page is also included on the site which is dedicated to their commitment to green living.
A significant feature of the site is the Home Search section which provides a Multiple Listing Service (MLS) feed using IDX Broker. This feature allows visitors to easily search all available homes and real estate listings in the local MLS database. The search features offers a variety of options to visitors including by City, County, Zip Code, Price, Days on Market, Bedrooms, Baths and Square footage. Visitors can also search by type of real estate including residential, commercial, rental, lots and land for sale. And if a visitor wants even more options, the site provides an Advanced Search feature offering over 20 advanced search criteria. For visitors who are more visual in their search, the site offers a Map Search as well. An Address Search and Listing ID Search are also available. These extensive search options are ideal to capture Eco International Real Estate’s visitors and provide them with the valuable real estate information they seek.
For visitors seeking more assistance in their real estate needs, the site offers a variety of quick options to request information. The site offers an easy to locate Contact Us page with a short request for information form. Throughout the copy on the site, strategic “register online” links are also available. For visitors interested in upcoming news and updates, all they need to do is provide their email address to be added to the Eco International enewsletter list. The enewsletter sign up is prominently located on the top right of the site.
The site also includes an integrated blog with real estate related updates along with local general interest stories. The news feed displays in a prominent location on the home page which is an ideal location to grab the eyes of prospective clients.
For updates to the site, Eco International has access to a WordPress Content Management System (CMS) providing them the opportunity to easily maintain their site. The CMS allows for adding unlimited pages, copy, photos, videos, and listings. For example, the website currently features a page dedicated to exploring Sarasota, their key real estate market with numerous helpful links for visitors to their site. If Eco expands into other markets they can easily add additional pages to feature their new areas of expertise.
The CMS also includes Search Engine Optimization (SEO) tools, social media links and their new blog.
Meredith Communications looks forward to their continued relationship with Eco International providing ongoing PPC and eMarketing Consulting. Meredith Communications is proud to addwww.EcoInternationalRE.com to their portfolio of completed projects and to continue to provide ongoing internet marketing services.
Meredith Oliver (www.CreatingWOW.com) has been WOWing audiences for more than 10 years. She is president and founder of Meredith Communications, a sales training and marketing communications company, primarily working in the real estate industry. She has been a speaker at many industry conferences, symposiums, and trade shows. She holds the designations of Certified Sales Professional (CSP) by the National Association of Home Builders, and MIRM (Member of the Institute of Residential Marketing). For further information on Meredith Communications, please call 321.285.1660 or visit www.CreatingWOW.com.