Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

How to Increase Sales for Your Small Business

April 18, 2017

Small businesses often have bigger hurdles to overcome when trying to increase sales. Whether you’re selling products or services, having the right strategies determines whether or not you succeed in today’s marketplace. Knowing how to increase sales for your small business helps you create a more efficient system for generating leads and converting those leads into paying customers. The following are the essentials to increasing your revenue and growing your business over time.

Set Clear Objectives

This fundamental step is the one that many business owners overlook. Clear objectives are defined by specific outcomes that can be measured. You should set timelines for your goals in order to determine the progress you make. Long and short-term goals must be defined and involve all of your key team members.

Niche Your Business Down

Most small businesses try to be everything to everyone. But this dilutes your marketing message and makes it difficult to reach customers who are more likely to purchase your products or services. By niching your business down, you focus your efforts and achieve greater success in the long run. Your target audience is more clearly defined and your message focuses on addressing the pain points, questions, and interests of prospective customers.

Create a Referral System

The referral is still one of the best forms of marketing for small and large businesses. Past clients are the greatest advertisers you could hope for. But businesses often fail to encourage or ask for referrals from their customers. Creating a referral system lets you consistently generate and track new leads from your existing network.

Small businesses must encourage referrals immediately after customers have achieved the results that their services provide. This increases word-of-mouth advertising and spreads your brand’s message.

Putting Yourself Out There

Today’s small businesses must operate in an online marketplace. But offline marketing strategies can still give you better results. Your small business can create offline events that showcase its products or services and position you as a leader in your industry.

Public speaking showcases your expertise and humanizes your brand. Networking events connect you with related businesses owners who may provide cross-marketing opportunities.

Promoting your business can be done through partnerships with other non-competing companies who market to a similar target audience.

Top-Rate Customer Service

How you treat customers after a purchase is just as important to your business as the marketing strategies used to acquire them. Think of ways in which you can thank your best customers by providing additional value. Create new products or services that address secondary needs that existing customers may have. Your customers should be able to contact you easily, and your business should be responsive to all questions or feedback.

Go above and beyond in your customer service. When mistakes occur, correct them as soon as possible and do everything you can to maintain the integrity of the customer’s experience with your brand.

These are the essential steps for increasing sales for your small business. When combined, they help you achieve a new level of growth for your business while providing greater value to the people you serve.

If you want to learn more about sales and selling, check out Meredith’s highly rated and acclaimed book on sales, FANtastic Selling.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , , , ,

Categorised in:

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Analytics

Major Changes To Google Ads Impact New Home Marketing

Share on FacebookShare on TwitterShare on Linkedin On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against...

Advertising

Gearing up for the HBGS

Share on FacebookShare on TwitterShare on Linkedin Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors. ...

Advertising

Registration is Open for the Home Builder Growth Summit

Share on FacebookShare on TwitterShare on Linkedin Registration is now open for the Home Builder Growth Summit (HBGS)! The HBGS is a 1-day virtual summit on November 10, 2020, hosted by Meredith Communications, a digital marketing and sales strategy agency...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2020

Get Whova Home Builder Growth Summit

Summit Ticket Registration

IF YOU ENJOYED THIS POST...

You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: