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How Twitter Can Help Plan Your Email Marketing

June 26, 2013

Written by Meredith Oliver

Do you get frustrated trying to figure out when you should email your company’s newsletter or launch an email marketing campaign to get the best response?

 It’s not just figuring out which day of the week is best – you’ve got to decide when to send.

Some people say it’s best to send your email first thing in the morning, so it will be in your recipients’ inbox when they come to work. Another theory says you should send it out around 3 pm, because people are ready to take a break from work and spend a few moments catching up on their email.

There is an easier way to go about this. 

The Toddle email marketing blog recently came up with a strategy that gets around testing – Twitter!  

Let’s say you’re the marketing manager for a hotel in Orlando.  Go to www.search.twitter.com and type in “Hotels in Orlando.” When the results come up, you’ll notice that Twitter provides an RSS feed for your search in the upper right hand corner of the page. Copy the URL of this link.

The next step involves Google reader. Create an account if you don’t have one already. Then, click on “Add a Subscription” and paste in the Twitter RSS feed link.  After the results are displayed, click on “show details.” A blank bar graph will appear, and after a couple of days, you’ll see at a glance when most people are twittering about “hotels in Orlando.” That’s the time you can send out your email offer. 

But don’t stop there. 

Now that you know when people are talking about your subject – join the conversation! Tweet the link to your email, so you can share your company’s message with a whole new audience.

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