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How to Create Blog Content that Your Prospects Crave

December 9, 2015

Blogging for your business is an excellent way to build your brand, demonstrate your expertise and convert readers into customers. But in order for your blog to be successful, you have to create content that people want to read!


One way you can do this is to write articles that answer your prospects’ and customers’ questions. Focus on sharing information that will help them.

Don’t be afraid to have an opinion either. That’s what will set you apart from your competitors. People respect those who are willing to take a stand about what they believe in. Besides, if you’re not afraid to ruffle a few feathers, you’ll have a better chance of seeing your articles get shared and even go viral. There’s nothing like stirring up a little controversy!

Remember to focus on quality over quantity. It is important to be consistent with your blogging so your readers will know when to expect your next article. But that doesn’t mean you have to write a new article every single day. Pick a schedule that you can work with and stick to it. If it’s once a week, that’s fine.

If you need some more ideas about what to post on your blog, here are 21 types of content we all crave:

  1. Content that reminds life is short
  2. Content that reminds us dreams can come true
  3. Content that gives us faith to believe in bigger things
  4. Content that reminds us we matter
  5. Content that reminds us of the overlooked or forgotten “basics”
  6. Content that has an unexpected twist
  7. Content that tells a story
  8. Content that takes on a journey
  9. Content that inspires us to action
  10. Content that makes us laugh or smile
  11. Content that makes us cry tears of joy or sadness
  12. Content that reveals secrets
  13. Content that surprises us
  14. Content that encourages us to never give up
  15. Content that reminds us we are one-of-a-kind and encourages us to live that way
  16. Content that reminds us there’s more
  17. Content that confirms our assumptions
  18. Content that challenges our assumptions
  19. Content that educates while entertaining us
  20. Content where David defeats Goliath
  21. Content that provides a fresh point of view about common things

Want help writing your blog? Contact Meredith Communications today for a free consultation.

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