Chat with us, powered by LiveChat

Our Blog

Home Builder #MarketingMondays: Write Like You Talk

October 16, 2017

One of the most critical skills for the modern salesperson or marketer is to write like you talk. If you want to convert more home shoppers to home buyers, your emails, social media posts, website copy and email campaigns need to be conversational and authentic. Ditch the stuffy corporate jargon and fluffy marketing copy. Instead, try the following tips to make your writing more conversational:

  1. Read your copy out loud as you write, or after you write it, read it out loud. If you have trouble reading it out loud, that’s the first sign your writing is not conversational enough.
  2. Pretend you are having an in-person conversation as you write the copy. Mimic the tone, language, and cadence of a conversation between two people. How would you phrase the message if you were eyeball to eyeball with the intended receiver?
  3. Imagine that you are writing for one person at a time. Stop writing for the masses and write for one person at a time. Your writing will come across much more authentic and personal when you picture just one person as you write.
  4. Drop the industry jargon and acronyms. Always assume your audience is not familiar with the subject matter. If you must use inside language or acronyms, then be sure to define them.
  5. Be professional. Just because you are writing conversationally, doesn’t mean you should use slang, curse words, emojis, and emoticons. Unless, of course, those things are an accepted part of your brand or persona. Know your FANS and let them dictate your use of pop culture and politically incorrect language.
  6. Follow conversational sounding brands on social media. You can learn a lot by watching other’s who get it. One of my favorites is Starbucks. Their Facebook posts are fun, inviting and casual.

For more info, and a dash of humor on this topic, here’s a very short clip (1:11)  from Meredith’s FANatical Follow-Up Keynote (pardon the old branding and logo).

 

Additional Resources

I found several good articles on how to develop a conversational writing style.

How to Write Like You Talk: Becoming a Relatable Writer

Write how you talk #1: The basics

7 Tips for an Authentic and Productive Writing Process

 

Tags: , , ,

Categorised in: , ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Content Marketing

These 5 Tips Will Show You How To Use Video Content to Build Communities

Share on FacebookShare on TwitterShare on Linkedin They say a picture is worth a thousand words. Well, a video says even more words than that! That’s because videos, similarly to pictures, gives potential customers a visual—and humans are visual creatures....

FANtastic Selling

How To Craft The Perfect Conversation With Homebuyers

Share on FacebookShare on TwitterShare on Linkedin As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations....

Content Marketing

How To Use Drones to Increase Your Home Sales

Share on FacebookShare on TwitterShare on Linkedin The way a home looks, both on the inside and outside, is obviously a major factor when deciding to purchase a home. Is the kitchen big enough? Are there enough bedrooms? Is there...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: