Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

    Google Maps API No Longer Free

    November 6, 2018

    Beginning in June of this year, Google changed the structure for their Maps API. This has significantly impacted our clients that have maps on their websites. The increase was ridiculously high, over 1,400 percent, and many homebuilders are now seeing an increase in the cost to operate their site.

    In the past, Google allowed 25,000 page loads per day for free to anyone using their program. Users did not have to create an account with a credit card if they did not want to; and if you used all of your impressions, the app simply stopped working until you purchased more.

    Now, you must create an account backed by a credit card. Once you have done that, the new Maps API will only provide you with 28,000 free impressions PER MONTH. This is less than 1,000 a day. After that, you are paying to have access to the maps on your website.

    For builders who often have several maps on their websites providing directions to their different neighborhoods, showcase homes, or homes for sale, the free impressions are quickly depleted. The work you do in the CMS (content management system) updating the website also counts towards your total impressions.

    We are hoping that other Internet mapping companies will quickly develop and provide a different service for us to use to help control costs for all of our clients. Regardless of the outrage that has been sweeping the Internet over these insane rate hikes, Google has not responded.

    Maps are a very important part of your home builder website. In fact, they are one of the most used features of the website and should not be removed. People who are visiting your site and are interested in your product are going to click on the map to see how to get to the desired home or neighborhood from their current location.

    We encourage you to make the changes in your marketing and website budget to accommodate this rate increase by Google. We will continue to look for other options to help you maintain the cost of the website and the marketing features. However, we will not change the product at any time if we feel your website will not receive the same quality of service it currently has with Google Maps.

    Your website has now become the leading marketing piece of your company. More people will visit your website as the first contact than any other marketing tool. Having everything in place for a great impression is crucial to securing the sale. Mapping to your properties is part of that impression and we hope you continue to use this service until a better option is found.

    If you have further questions or want to know more about the services we offer our clients, contact Meredith Communications today.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Tags: , , , ,

    Categorised in: ,

    Want us to get started working for you?

    Call 866-227-9769

    Contact Us


    Home Builder Marketing & Sales

    Covenant Developments Launches a New Website

    Share on FacebookShare on TwitterShare on Linkedin One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number...

    Home Builder Marketing & Sales

    Meredith Communications Launches New Website For French Brothers

    Share on FacebookShare on TwitterShare on Linkedin If your question for me is what can Meredith Communications do for you, just take a look at what we do for French Brothers Homes. We’re proud to announce the launch of their...


    Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

    Share on FacebookShare on TwitterShare on Linkedin The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while...


    Subscribe to receive updates about our products and services:

    Contact Us

    8311 Brier Creek Parkway
    Suite 105, PMB 428
    Raleigh, NC 27617

    Phone: 866-227-9769
    Fax: 321-226-0246

    Privacy Policy | Copyright 2021

    Get Whova Home Builder Growth Summit

    Summit Ticket Registration


    You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: