Chat with us, powered by LiveChat

Our Blog

Google Ads In-Audience Display Campaigns

November 13, 2018

Google Ads In-Audience Display CampaignsConverting visits to your site into actual sales is the goal of every website owner. There are countless ways of driving traffic to your site, but not all of them are effective. When it comes to a very specialized industry like homebuilding, you will want to target specific visitors for your site.

One of the best ways that you can achieve this goal is through in-audience display campaigns. This is a very targeted advertising method offered by Google that promotes your site to people specifically seeking homes in your area.

Using algorithms that chart what people are searching for on Google and what videos they watch on YouTube, Google can select a specific audience to show your advertisements to for a higher quality visit. Visitors who are actively searching for information on houses in your area will be shown your ads to encourage them to visit your site. Since these visitors are already actively seeking information on new homes in that area, the conversion rate for them making a purchase is much higher than by someone who found your site in a simple organic search.

An additional way that you can drive specific traffic to your site is through geofencing. Geofencing will broadcast your advertisements to anyone within the designated fence area. People driving through one of your neighborhoods will receive information about your site and service with the geofencing you have established. You can even broadcast the fence around one of your older neighborhoods so that visitors can see what new homes and neighborhoods you are currently offering.

We have found that these two methods are highly effective for the homebuilding industry. By specifically targeting people that are actively seeking homes, the conversion rate of visits to purchases significantly increases.

We recommend that builders consider applying at least $300-$500 of their monthly advertising budget for their website to this type of advertising. The return on investment for this advertising method makes it well worth the cost.

We encourage all of our clients to seriously consider this effective method of advertising. The most important thing about having a website is generating sales. You must be able to encourage people to visit your site to view your products. To make a sale, however, you must drive the right people to your site. Highly targeted advertising like in-audience ads is the right way to get the right people to your website.

Interested in learning more or want to have someone on your team to help you manage your marketing efforts? Contact us today!

Tags: , , ,

Categorised in:

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Content Marketing

These 5 Tips Will Show You How To Use Video Content to Build Communities

Share on FacebookShare on TwitterShare on Linkedin They say a picture is worth a thousand words. Well, a video says even more words than that! That’s because videos, similarly to pictures, gives potential customers a visual—and humans are visual creatures....

FANtastic Selling

How To Craft The Perfect Conversation With Homebuyers

Share on FacebookShare on TwitterShare on Linkedin As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations....

Content Marketing

How To Use Drones to Increase Your Home Sales

Share on FacebookShare on TwitterShare on Linkedin The way a home looks, both on the inside and outside, is obviously a major factor when deciding to purchase a home. Is the kitchen big enough? Are there enough bedrooms? Is there...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: