Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

    GeoFencing – What Is It and How Does It Work?

    May 22, 2018

    what is geofencing?One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage a customer to make a purchase.

    What Is Geofencing Technology?

    Geofencing uses GPS and RFID (radio frequencies) to “build a fence” around a specific geographic area. For example, a grocery store may put up a geofence of 1,000 feet around their store to broadcast specials or coupons to anyone who drives by, or a home builder may place one around each of their model homes that will broadcast specific information about each home to any potential buyer.

    The technology can be used via an app or through Google location services. Geofencing technologies are also used for many other purposes such as security, tracking fleet operations, and even time clocks.

    How Geofencing Works

    Geofencing can be set up to work in several ways. For marketing purposes, geofencing usually triggers a “push” when someone enters within the fenced zone. A retailer may send out an email or a targeted advertisement to anyone who enters into their zone encouraging them to come in and make a purchase. Retailers may also use geofences to cast over their competitors. When a customer enters the competitor’s zone, they are notified of different pricing or a sale at the original retailer in an effort to encourage the person to leave that store and return to the retailer for the purchase.

    Many retailers need an app to be installed to make these geofencing techniques work. In an effort to encourage more consumers to use their app so that they can use geofencing techniques, many offer consumers app-only sales and discounts. It is a win-win situation for consumer and retailer.

    The Future Of Geofencing

    The ability for businesses to create very specific and targeted marketing plans through geofencing is becoming very popular throughout all industries. In addition to being able to interact with consumers on a more personal level, it also allows marketers to reach more people who are already interested in a specific product or service to encourage a sale.

    Geofencing use is expected to increase by nearly 30 percent over the next few years, and as newer technologies develop, may increase even more. When you consider additional applications for this technology, the real percentage of increase over the next five years could double that increase.

    1 Comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Tags: , ,

    Categorised in: ,

    Want us to get started working for you?

    Call 866-227-9769

    Contact Us


    Home Builder Marketing & Sales

    Covenant Developments Launches a New Website

    Share on FacebookShare on TwitterShare on Linkedin One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number...

    Home Builder Marketing & Sales

    Meredith Communications Launches New Website For French Brothers

    Share on FacebookShare on TwitterShare on Linkedin If your question for me is what can Meredith Communications do for you, just take a look at what we do for French Brothers Homes. We’re proud to announce the launch of their...


    Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

    Share on FacebookShare on TwitterShare on Linkedin The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while...


    Subscribe to receive updates about our products and services:

    Contact Us

    8311 Brier Creek Parkway
    Suite 105, PMB 428
    Raleigh, NC 27617

    Phone: 866-227-9769
    Fax: 321-226-0246

    Privacy Policy | Copyright 2021

    Get Whova Home Builder Growth Summit

    Summit Ticket Registration


    You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: