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French Brothers Homes Launches New Website

December 14, 2016

Home Builder Marketing for French Brothers

As southern New Mexico’s favorite home builder, French Brothers has helped make the American Dream come true for hundreds of families. When they came to Meredith Communications requesting a new website that portrayed those views, we built them the website of their dreams–so they could continue to fulfill the dreams of others.

Recognized as a leading home builder in New Mexico, French Brothers offers customized new homes in Roswell, Alamogordo, Hobbs, and Las Cruces; and they have a big message to share. They’re incredibly passionate about home buying, home building, and their customers. It seemed only fitting that their homepage expressed both their larger than life personality and the essence of what French Brothers attempts to do–help people grasp the American Dream.

Meredith Communications offered their home builder marketing expertise and stepped up to the plate, eager to design the French Brothers a website that surpassed their expectations. Taking to heart that French Brothers delivers quality homes and a level of customer service that’s earned them the National Housing Quality Award two years in a row, Meredith Communications designed the new website to enhance the experience that French Brothers creates for its customers.

The fully functional and optimized website is an extension of the home builder’s commitment to growing their online presence and providing its services to a larger audience. Eye-catching graphics capture the attention of site visitors while fun, bright script reinforces the message that French Brothers truly understands their target audience.

From the homepage, prospects have a variety of options through the easy-to-click navigation system. With one-click navigation,  users can explore cities, communities, and available homes for sale in southern New Mexico. Potential homebuyers can view the gallery of available homes and study home maintenance tips. They can learn more about the French Brothers team, including not just their numerous awards won but also their mission statement and ultimate vision. The homepage also gives happy customers the opportunity to earn money through the French Brothers referral program–a one-of-a-kind in the industry.

Also, because French Brothers is aware that home buying doesn’t simply start and end with finding the right home, they offer valuable resources such as realtor information for potential customers.

Also, you won’t want to miss the integrated blog which provides resources covering topics that range from home maintenance, home décor, community profiles, special events and financing options, among many others. Plus, get connected (and stay connected) with French Brothers homes on social media channels such as Houzz, Facebook, and Pinterest. You can also sign up to be included in their updates.

Meredith Communications built the French Brothers website using a custom home builder WordPress CMS. This gives the company the ability to incorporate features that improve the website’s performance over time. Using a mobile responsive design lets the French Brothers team engage with users across many devices. Creating content that accommodates laptops, tablets, and smartphones creates a consistent brand experience that increases the value of their services.

The site includes social media links that direct users to French Brothers’ Facebook, YouTube, Pinterest, and other social media pages. This increases engagement with prospective customers and builds brand credibility.

For new home buyers looking for the right location, the site includes in-depth photo galleries that feature the communities served by French Brothers Homes. Buyers can easily access the information that supports their decision in choosing French Brothers as their home builder.

For more information on successful home builder marketing and on how to create a powerful website for your home building business, contact Meredith Communications. You can set up a free consultation to determine the best strategies to meet your business objectives.

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