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FANtastic Selling Keynote from the 2017 Southeast Building Conference (SEBC)

March 7, 2018

Watch Meredith present her FANtastic Selling Keynote from the 2017 Southeast Building Conference (SEBC). Meredith discusses Stitch Fix and how it relates to home building sales. Wondering how in the world an online fashion industry relates to home building sales? Two key attributes of Stitch Fix – personalize and customize. Both words apply to home sales.

How customized and personalized is your business?

If you’re in sales, everything must be. The moment a customer feels like a number or the moment a customer feels like you’re giving them a canned pitch … they’re going to put up walls and they are going to back up. We live in a world where things can be shipped to us almost instantly and it comes personalized and customized. From Dollar Shave Club for Men, to Birchbox beauty products for women, to the aforementioned Stich Fix, people are receiving personalized attention. Generic and canned responses are the enemy. Watch more from Meredith below.

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