Our Blog

FANtastic Marketing Friday: Week 1

October 7, 2016

book-transparent

I’ve been hard at work lately. That’s because I’ve been writing my new book, FANtastic Marketing, set to be released for your reading pleasure on October 31! FANtastic Marketing is NOT another technical, boring marketing book. My fun, engaging, and no geek speak approach to digital marketing will help you decode the mysteries of digital marketing to grow your business–and who doesn’t want that? Best of all, when you pre-order today you’ll save almost half off!

In honor of this upcoming release, I’m writing a series of posts ripped straight from the pages of FANtastic Marketing. Read on for real-life examples of how to make marketing for your business FANtastic!

Today’s example of what makes for FANtastic Marketing:

Identify your ideal fan base and what makes them passionate about your brand.

Consider the amount of advertising aimed at customers these days. Every second on the Internet there are 2,501,076 emails sent, 125,421 YouTube videos viewed, 54,910 Google searches, 7,252 Tweets sent, 2,173 Skype calls and 728 photos posted to Instagram. And that’s just online activity.

Here’s the bottom line: you can’t make everyone your fan. 

Don’t try to shout louder and more frequently than the competition to get attention. Don’t try to outspend them in a traditional advertising war. Do exactly the opposite. Turn down the volume on the sales rhetoric, throw out the stuffy corporate brochures, and delete those awful death-by-PowerPoint fifty-slide presentations.

Instead, whisper.

Pull the customer or client closer to you with an authentic whisper designed to appeal to the needs, desires, and goals of your target audience, the fans. Make your message, content, and processes all about them. Then and only then will they turn their multi-tasking minds away from the media storm, put their attention on you, and become engaged with your message.

Need some ideas for how to make this seemingly simple task a huge reality? Don’t miss the release of FANtastic Marketing on October 31! Pre-order it today.

Tags: , , , , , , , ,

Categorised in: , , ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Advertising

Building Homes for Future Buyers

Share on FacebookShare on TwitterShare on Linkedin Studies show that millennials are more likely to purchase a home than people in other generations within the next year. Great, you may be thinking. How does this affect me? As it turns...

Content Marketing

Creating Killer Content in the New Year Begins Now

Share on FacebookShare on TwitterShare on Linkedin Stuck deciding upon meaningful New Year’s resolutions for your business? Or maybe you never thought about setting resolutions for your business. Either way, you’ll want to make sure that “Improve my content marketing”...

Book Release

What Will Make Your Fans Stop And Listen?

Share on FacebookShare on TwitterShare on Linkedin How do you overcome your customer’s popcorn brain and multi-tasking mind? How do you compete with vast corporate budgets devoted to sophisticated and aggressive branding and marketing? The answer may surprise you. Don’t...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019