Encore Webinar Series

Is your marketing delivering enough qualified leads? Do you wish you could match your marketing to your ideal homebuyers or spend your marketing dollars more wisely? In this webinar, learn how to utilize targeted digital marketing to find and attract more of your ideal prospects. Topics include these four targeted digital marketing tools: Search Engine Marketing, Facebook Advertising, Display Advertising and Retargeting Campaigns. Learn how to define your target market and match it to the best marketing channels to convert more prospects into leads. Don’t waste another dime on a firehose marketing strategy when a well-honed scalpel approach is much more effective. Join us and find more of your ideal buyers today!
Speakers: Meredith Oliver, MIRM, CSP & Patrick Allmond

Have your creative juices run dry? Do your marketing campaigns get lost in the pack? Are you ready to build a stand-out blockbuster brand? This session is for you! Using current examples straight from The Nationals 2018 Sales & Marketing Awards, you’ll learn the principles of great graphic design and how to create eye-popping marketing materials buyers can’t ignore. Discover why visuals matter and how your branding directly influences buyers. Learn how to give valuable, constructive feedback to your graphic designer or marketing agency to create a dynamic, highly effective product. Stop wasting valuable marketing dollars on bland marketing campaigns that your customers ignore. Learn how to connect deeply with your fans and watch your sales, revenue, and referrals soar!
Speaker: Meredith Oliver, MIRM, CSP

Phenomenal marketing? Check. Warm leads? Check. An out-of-this-world on-site and sales experience? Not so much. If that sounds like your situation, this session is for you. We’ll walk through the entire sales experience and identify opportunities to create FOMO—fear of missing out—that will drive your customers to buy and then provide referrals for their friends and family. You’ll come away with actionable strategies and tactics to improve your sales experience, and overall performance, in 2018 and beyond.
Host: Meredith Oliver, MIRM, CSP, Speaker: Evan Carroll