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Email and SMS: A Powerful Combination

November 29, 2016

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Email marketing has long been an effective marketing tool for today’s businesses. But as users become better at filtering out unwanted messages, marketers must find new ways to engage existing and future customers.

Many successful businesses now use SMS text messaging to improve their conversion rates, grow their audiences, and create lasting relationships that lead to growth.

Combining SMS marketing with your email campaigns results in a powerful strategy for your business.

Email and SMS Create a More Efficient Marketing Strategy

Social media has increased the number of ways that businesses reach their audiences. But email and SMS are still the fundamental tools that people use to connect with others.

Marketing through social media and paid advertising requires time, money, and other resources. It requires ongoing testing and optimization to ensure that your message reaches the right users.

Email and SMS are reliable and efficient forms of communication that maximize your returns while minimizing marketing costs.

Higher Open, Conversion, and Click-Through Rates

. Research shows a 90% open rate in SMS, which is significant when compared to the 15–20% rates seen in emails.

Click-through rates (CTR) for SMS marketing have been observed at 14%, with a conversion rate of 9%. This translates to a great opportunity for increasing revenue quickly.

Email and SMS Build Relationships

The relationships that are developed with current and future customers are the foundation of your success online. Combining email and SMS marketing begins the conversations that lead users into your sales process and to your offer.

Email is the first step to getting users to opt in to receiving SMS communications. Once these relationships have been established, you can take steps to provide consistent value that’s relevant and useful in addressing their pain points.

Email and SMS, when combined, create a personal line of communication that supports the needs of your audience.

The Importance of Permission-Based Marketing

As users become less tolerant of unwelcome marketing messages, permission-based marketing is now more important than ever before.

Users must first grant businesses the permission to send them information through their email. They must then allow you to expand that connection with SMS messages.

Rather than view these as potential obstacles, marketers understand that each opt-in builds momentum that leads users towards saying “yes” to their primary offers.

This aspect of email and SMS marketing builds trust among your audience and qualifies users who are more likely to purchase your products or services.

When your business combines email and SMS marketing tools, it increases conversion rates, strengthens its relationships with customers, and improves the efficiency of its marketing efforts.

This leads to an increase in customers and revenue while positioning your business as a trustworthy and credible industry leader.

Are you using SMS text messaging in your business? Share your experiences in the comment section below.

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