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    Book Release

    FANtastic Selling–the Companion Book to FANtastic Marketing

    It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...

    Content Marketing

    When to Use JPEG, GIF, & PNG File Types for Online Marketing

    Images are essential to website design and online marketing. But not all image file types are created equally. Knowing when to use JPEG, GIF, and PNG file types helps you maintain the quality of your images without sacrificing image file...

    Content Marketing

    How to Ensure YOUR Message Makes it Through

    Here’s a thought to consider: Every second on the Internet there are 2,501,076 emails sent, 125,421 YouTube videos viewed, 54,910 Google searches, 7,252 Tweets sent, 2,173 Skype calls, and 728 photos posted to Instagram. And that’s just online activity. Don’t...

    Digital Marketing

    How Multi-Channel Marketing Increases Your FAN Factor

    “Once your fans become engaged, loyal and utterly rabid about your brand, they start doing the selling and marketing for you.” This is a beautiful thought, isn’t it? It’s a phrase that I use regularly in my books, my presentations,...

    Blogging

    My Kick Butt List of Free & Paid Stock Photo Websites

    I know you’ve been there. We all have. You create the perfect written content for your blog or social media. And you’re a smart cookie who knows that content with images is absorbed by readers far more readily than content without...

    Archives

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    Insights

    Home Builder Growth Summit

    Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I

      We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...

    Advertising

    Introducing the New Google Analytics

    Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

    Analytics

    Major Changes To Google Ads Impact New Home Marketing

    On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....


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