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Content Marketing

Instagram Marketing Tips for Realtors

Can I just start out by saying that I love Instagram? If you aren’t already following me, I can be found right here. Of course, Instagram isn’t just great for personal use–it can also be a great tool for businesses....

Book Release

The Art and Science of Selling

It doesn’t matter if you were born to sell or if you feel you couldn’t sell your way out of a paper bag–sales are pivotal to growing a business. For those of us who own our own businesses, selling isn’t...

Technology

The Do’s and Don’ts of Password and Login Security

It seems like we need a password for everything these days. But what are the other do’s and don’ts of password and login security? How do you go about remembering all of these complicated strings of jargon? Today’s blog is...

Content Marketing

How to Write Social Media Headlines That Drive Traffic

Headlines are the most important part of your social media activity. Without headlines, businesses have no way of capturing the attention of online users. Compelling headlines lead to increased engagement and better marketing results. Click To Tweet In addition, most...

Book Release

FANtastic Selling–the Companion Book to FANtastic Marketing

It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...

Content Marketing

When to Use JPEG, GIF, & PNG File Types for Online Marketing

Images are essential to website design and online marketing. But not all image file types are created equally. Knowing when to use JPEG, GIF, and PNG file types helps you maintain the quality of your images without sacrificing image file...

Content Marketing

How to Ensure YOUR Message Makes it Through

Here’s a thought to consider: Every second on the Internet there are 2,501,076 emails sent, 125,421 YouTube videos viewed, 54,910 Google searches, 7,252 Tweets sent, 2,173 Skype calls, and 728 photos posted to Instagram. And that’s just online activity. Don’t...

Digital Marketing

How Multi-Channel Marketing Increases Your FAN Factor

“Once your fans become engaged, loyal and utterly rabid about your brand, they start doing the selling and marketing for you.” This is a beautiful thought, isn’t it? It’s a phrase that I use regularly in my books, my presentations,...

Blogging

My Kick Butt List of Free & Paid Stock Photo Websites

I know you’ve been there. We all have. You create the perfect written content for your blog or social media. And you’re a smart cookie who knows that content with images is absorbed by readers far more readily than content without...

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Insights

Advertising

9 Tools to Create the Most Scrolling Stoppable Images for Your Social Media

Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually make you stop scrolling? Be honest. Many...

Home Builder Marketing & Sales

August Marketing Pro of the Month Pat Sommer

How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it related to her successes and mistakes...

FANtastic Marketing Tips

FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...


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