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    Introducing the New Google Analytics

    Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

    Analytics

    Major Changes To Google Ads Impact New Home Marketing

    On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

    Advertising

    Gearing up for the HBGS

    Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...

    Advertising

    Registration is Open for the Home Builder Growth Summit

    Registration is now open for the Home Builder Growth Summit (HBGS)! The HBGS is a 1-day virtual summit on November 10, 2020, hosted by Meredith Communications, a digital marketing and sales strategy agency in Raleigh, NC. Thank you to our...

    Digital Marketing

    Builder Growth Virtual Summit

    Meredith Communications is excited to announce the upcoming virtual summit, The Builder Growth Summit on November 10th. This is the first and only virtual homebuilding industry event this year where you will learn how to GROW your business, GROW your...

    Advertising

    9 Tools to Create the Most Scrolling Stoppable Images for Your Social Media

    Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually make you stop scrolling? Be honest. Many...

    Home Builder Marketing & Sales

    August Marketing Pro of the Month Pat Sommer

    How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as it related to her successes and mistakes...

    FANtastic Marketing Tips

    FANtastic Marketing Example—GoDaddy

    You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

    Home Builder Marketing & Sales

    Housing Upgrades Millennials Don’t Care For

    Millennials are a big part of the current housing market. But as a digital, pet-loving, less formal generation, millennials have different requirements for their homes than other generations. And as a homebuilder, it’s essential you understand what this demographic is...

    Crisis Marketing

    5 Secrets for Maximizing Sales Conversions

    2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...

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    Digital Marketing

    Meredith Communications Launches New Website for Callio Properties

    Meredith Communications has just launched a beautiful new website for Chattanooga, TN’s premier luxury apartment leasing and management company, Callio Properties.  A division of Pratt Home Builders, Callio Properties was seeking to emulate the website refresh recently completed by their...

    Builder Town Hall

    How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part II

    September Builder Town Hall special guest Dave Cooper and host Meredith Oliver shared so many tips on video creation and content we needed two blogs to cover all of the content. Part I summarized key video marketing statistics and video...

    Builder Town Hall

    How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part I

      We’ve just wrapped up our September Builder Town Hall, and it was a blast!  We welcomed special guest Dave Cooper to share some tips on video creation and live streaming to help all of you up your digital home...


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