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Digital Marketing

Understanding The Buyer’s Journey Of Today

Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...

Website Design
Puzzle pieces with man standing on top of them

How Functional Is Your Website?

Today’s website is yesterday’s business card. And that’s a good thing. Because when it comes to the home building industry, there is so much information you want to share with potential clients beyond your name and phone number. Content (copy,...

Search Engine Optimization (SEO)
Hand holding trophy win SEO

Three Ways To Win The SEO Game As A Homebuilder

As a home builder, you’re always on the lookout for new customers. And it’s likely you know that when you maintain high search results rankings, you get more traffic to your website. But search engine optimization (SEO), which garners you...

Blogging
hand drawn home and idea cloud

25 Topic Ideas For Your Homebuilder Blog

Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And many of these people may bookmark your website for...

Analytics
Computer with charts and analytics

Review Your 2018 Google Analytics With These 4 Tips

As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...

Digital Marketing

Our Top Three Digital Marketing Articles | December 19

In this week’s digital marketing round-up, I’m sharing a little bit about the 2019 International Builders’ Show (which I’m also presenting at!), a end of the year wrap-up from Lasso CRM filled with some great tips from industry leaders, and...

Technology

Live Chat Dos & Don’ts

Homebuilders that are featuring a live chat option on their websites have seen a significant increase in potential buyers. Visitors to the site enjoy being able to contact someone on the spot with a question. Having the ability to answer...

Digital Marketing

Our Top Three Digital Marketing Articles | December 11

In this week’s round-up, I’m sharing three articles focused on social media, including Facebook, Twitter, and Instagram. Each of these articles highlights some great ways to think about engagement, especially as you’re building your content strategy for 2019. Majority of...

Digital Marketing

Our Top Three Digital Marketing Articles | December 5

I’m back this week with another edition of my top 3 digital marketing articles. I enjoy writing these articles because they challenge me to stay up to date with marketing news. This week I’m sharing some tips to managing your...

Digital Marketing

Our Top Three Digital Marketing Articles | November 28

I hope you had a wonderful Thanksgiving! In this week’s round-up of digital marketing articles I’m sharing some research on the importance of Google Reviews on Google Local Search, new privacy changes to the LinkedIn platform, and tips for networking...

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Insights

Content Marketing

5 Ways to Create FANtastic Content

Digital content is important to any business plan. However, to be successful, your content needs a regular refresh. That’s because you’re using it to draw people in—making them feel inspired so they come to believe in your business, and, ultimately,...

Meredith Communications News

Don’t Miss the 21st Century Building Expo and Conference This September 

The 21st Century Building Expo and Conference is the premier conference for home building professionals in North Carolina, South Carolina, Virginia, Georgia, and Tennessee. Boasting 2500+ attendees, 170+ exhibits, and 45+ seminars over three days, Meredith Communications is honored to be a part...

Branding

How to Tell a Story With Your Brand 

Here’s a fact that you probably know but aren’t always aware of. Stories are a big part of our lives. And no matter what type of story we like, the key to a great story is that it draws us in, holds our...


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