Our Blog
When you’re a small business, everyone tells you that in order to grow you need to put the customer first. And let’s face it. Without them, you wouldn’t have a business at all. But putting the customer (or FANS) first...
Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as...
Housing Design Matters is a residential design service for builders. The company’s professional staff works with home builders to provide unique floor plans, high-quality working drawings, color selection, design workshops and more. HDM provides top-notch expertise to help home builders be the best that they can be. Recently, Meredith Communications...
Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...
Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...
Marketing is good for business. And while word of mouth is still an excellent way to spread the news about your product or service, digital marketing is the fastest way to reach your audience. But how do you give it...
Which is better, SEO or Paid Search? This is a question asked over and over by our clients. And the answer is simple: It really depends on your goals. If you want a fast, easy, DIY option, then Paid Search...
There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...
If you’re a home builder you know all about market trends. What buyers want to see changes from year to year. And only fifteen years ago, potential buyers had to drive to model homes to get a feel for what...
Do you feel like you’re lagging behind the home builder competition? In today’s digital savvy world, you often only see the upside of people’s lives and businesses. So when you’re struggling to find new customers, it’s easy to convince yourself that...
Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...
Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...
You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...
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