Our Blog
Which is better, SEO or Paid Search? This is a question asked over and over by our clients. And the answer is simple: It really depends on your goals. If you want a fast, easy, DIY option, then Paid Search...
There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...
If you’re a home builder you know all about market trends. What buyers want to see changes from year to year. And only fifteen years ago, potential buyers had to drive to model homes to get a feel for what...
Do you feel like you’re lagging behind the home builder competition? In today’s digital savvy world, you often only see the upside of people’s lives and businesses. So when you’re struggling to find new customers, it’s easy to convince yourself that...
The Villas at White Oak Ranch is a new active lifestyle community in Lake Conroe, Texas. It was built as an Epcon community and residents will enjoy the benefits of the high standards that Epcon places on builders in their...
You need a new website. These five little words make you go weak in the knees. Because what you probably hear is, “You need to spend a lot of money”. Right? After all, it’s the most attractive, functional websites that...
As a home builder, you probably access tools on your smartphone or tablet—like your calculator and calendar—regularly. But did you know that today’s technology offers home builders a variety of apps designed to make your job even easier? From staying...
Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...
Today’s website is yesterday’s business card. And that’s a good thing. Because when it comes to the home building industry, there is so much information you want to share with potential clients beyond your name and phone number. Content (copy,...
As a home builder, you’re always on the lookout for new customers. And it’s likely you know that when you maintain high search results rankings, you get more traffic to your website. But search engine optimization (SEO), which garners you...
Recently, Meredith Communications worked alongside Hubbell Realty Company to create a stunning new website for their Edison Condos located in downtown Des Moines, Iowa. Hubbell Realty Company was founded in 1856 and they are one of the oldest and most...
Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...
If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...
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