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As a home builder, you probably access tools on your smartphone or tablet—like your calculator and calendar—regularly. But did you know that today’s technology offers home builders a variety of apps designed to make your job even easier? From staying...
Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...
Today’s website is yesterday’s business card. And that’s a good thing. Because when it comes to the home building industry, there is so much information you want to share with potential clients beyond your name and phone number. Content (copy,...
As a home builder, you’re always on the lookout for new customers. And it’s likely you know that when you maintain high search results rankings, you get more traffic to your website. But search engine optimization (SEO), which garners you...
Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And many of these people may bookmark your website for...
As you begin 2019, don’t forget to take time to review your 2018 Google Analytics. Why? Doing so can help you gauge the performance of your website last year and give you insights into customer behavior. Using the following four...
In this week’s digital marketing round-up, I’m sharing a little bit about the 2019 International Builders’ Show (which I’m also presenting at!), a end of the year wrap-up from Lasso CRM filled with some great tips from industry leaders, and...
Homebuilders that are featuring a live chat option on their websites have seen a significant increase in potential buyers. Visitors to the site enjoy being able to contact someone on the spot with a question. Having the ability to answer...
In this week’s round-up, I’m sharing three articles focused on social media, including Facebook, Twitter, and Instagram. Each of these articles highlights some great ways to think about engagement, especially as you’re building your content strategy for 2019. Majority of...
I’m back this week with another edition of my top 3 digital marketing articles. I enjoy writing these articles because they challenge me to stay up to date with marketing news. This week I’m sharing some tips to managing your...
Housing Design Matters is a residential design service for builders. The company’s professional staff works with home builders to provide unique floor plans, high-quality working drawings, color selection, design workshops and more. HDM provides top-notch expertise to help home builders be the best that they can be. Recently, Meredith Communications...
Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...
Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...
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