Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

Click Power: Building Block #4 – Measure Results

March 12, 2018

This week week we’re discussing Building Block #5 in The Click Power System™ – measuring results. Building Block #1 is your website, Building Block #2 is driving traffic to your website, Building Block #3 is online lead follow-up, and Building Block #4 is the marriage of online and onsite.

If you have already implemented the first four building blocks, you now have a very functional online sales and marketing strategy. Online shoppers are finding your website in search engines, your website is wowing visitors, and your follow-up process is nurturing online leads to sales. AWESOME! The last step is to measure your program’s success and track your long term goals.

Review the following analytics reports monthly:

  • Social media
  • Email marketing
  • SEO
  • Paid search
  • CRM
  • Website

If you are marketing on a Facebook business page, the Insights Report is invaluable because it gives you feedback on how well users are engaging with your content. The Posts Report lists each post and gives the reach and engagement numbers. Reach is defined as the number of people your post was served to. The higher the reach number, the more people saw the post. This is helpful because you will notice trends in terms of posting day and time that influence reach number. Engagement is measured by the post clicks, comments, likes, or shares a post receives.

For email marketing watching the total delivered, open rate, click-through rate, and bounce rate can help give you a lot of insight. The open rate is the percentage of subscribers who opened the email from the number successfully delivered. The click-through rate is the percentage of subscribers who clicked on at least one link in the email from the number successfully delivered.

SEO = Search Engine Optimization. A more effective measurement than search engine rankings, is the amount of Google Organic Traffic coming to your site. A website that has been properly optimized will see an increase in Google Organic Traffic.

Google Adwords is a good option for paid search marketing and they offer a lot of great reporting options. At a minimum, look at the Campaign Summary report which shows the number of clicks, impressions, average cost per click, and total spend amount for the date range compared to the previous thirty days.

Which CRM reports are important depends on the CRM you use. But measuring your online leads, sales conversion, and pipeline summary are just a few of the reports that can provide invaluable information.

There are many reports that relate to your website. Some of these include: sessions (the number of total visits to your website during a specified time period), users (the number of users to your website), and pages/visit (the average number of pages viewed by a visitor during one session). Not only can these analytics provide important feedback on the overall health of your website, it can provide insight into how visitors found your website and their browsing habits.

Click Power by Meredith OliverToday’s post contains information found in Click Power, Meredith’s book written specifically for the new home building and residential real estate industry. It’s a comprehensive, digital marketing how-to guide for home builders. Meredith steps you through the sometimes overwhelming maze of web marketing and shows you how to optimize your potential online. Order it online at Amazon.com.


Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769

Contact Us



9 Tools to Create the Most Scrolling Stoppable Images for Your Social Media

Share on FacebookShare on TwitterShare on Linkedin Have you ever wondered just how many posts per day go out into the social media universe? It has to be millions, right? Maybe even billions? And how many of those images actually...

Home Builder Marketing & Sales

August Marketing Pro of the Month Pat Sommer

Share on FacebookShare on TwitterShare on Linkedin How are we already in August? I’m actually thrilled because it means that I get to introduce you to an all-new Marketing Pro of the Month! Her candor in this interview, especially as...

FANtastic Marketing Tips

FANtastic Marketing Example—GoDaddy

Share on FacebookShare on TwitterShare on Linkedin You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy...


Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2020


You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: