Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

Click Power: Building Block #2 – Drive Traffic

February 19, 2018

If you’ve been following along the last couple of weeks, you know we’ve been chatting about  The Click Power System™It’s a roadmap to a successful sales and marketing strategy and it covers 5 building blocks for success. We’ve also discussed how your website is like the foundation of a house. It’s important to have a solid and sound foundation before any further construction takes place.

Once you have a solid website, the next step is driving traffic to your website. Just because you build a beautiful website doesn’t mean home buyers are going to find it. Promoting your website and, ultimately, your homes for sale requires a mix of marketing tools. Just like you use specific tools when building a house, you use specific marketing tools for specific goals.

Marketing tools are generally broken into two categories: inbound and outbound.

Inbound marketing: pulls visitors to you who have an interest and are an ideal fit.

This includes search engine marketing, content marketing, blogging, social media marketing, and permission-based email marketing.

Outbound marketing: push your message out to attract attention to your service or product.

This includes Google AdWords, Facebook ads, print advertising, signage, direct mail, television, and radio advertising. These tools are considered “interruption marketing” and seek to push your message on the intended audience.

How do you know what to include in your marketing mix? It can be overwhelming. I highly recommend the National Association of Home Builders, Master In of Residential Marketing (MIRM) courses to learn how to determine your target market. It’s important to not invest in a marketing tactic until you are sure that it’ll be effective with your audience.

Once you’ve defined your target audience, you can effectively map out your marketing tactics. Think of your marketing strategy like a wagon wheel. At the center of the wheel is the hub and the hub connects to the wheel via spokes. Your website is the hub of your strategy. All of your marketing should drive visitors to the hub – your website. In order to drive visits, you need several traffic drivers (aka the spokes) to lead visitors to the hub. This is where strategy comes into play. Some of these tools include: SEO, Google AdWords, Facebook ads, referral websites, social media, content marketing, online display advertising and behavioral targeting, and online PR. The direction you decide to go depends on your objectives, budget, and skill set.

 


Click Power by Meredith Oliver

 

Today’s post contains information found in Click Power, Meredith’s book written specifically for the new home building and residential real estate industry. It’s a comprehensive, digital marketing how-to guide for home builders. Meredith steps you through the sometimes overwhelming maze of web marketing and shows you how to optimize your potential online. Order it online at Amazon.com.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

FANtastic Marketing Tips

B.O.L.D. Series—D is For Do What Works

Share on FacebookShare on TwitterShare on Linkedin You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For...

FANtastic Marketing Tips

B.O.L.D. Series—L is For Love It or List It

Share on FacebookShare on TwitterShare on Linkedin We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers...

Content Marketing

B.O.L.D. Series—O is For Overcoming Obstacles

Share on FacebookShare on TwitterShare on Linkedin Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: