Our Blog

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Blogging

Blogging for SEO

One of the best ways to help your business stand out on the internet is through blogging. Writing informational material about your products or services is an easy way to convert visitors to your site into customers. Blogging helps customers...

Home Builder Marketing & Sales

Client Profile: 21st Century Building Expo and Conference

21st Century Building Expo and Conference (21CBEC) in Charlotte is one of the biggest events in the Southeast for the home building industry. Featuring over 170 different booths and 45 different seminars over the three-day show, this conference is a...

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Google My Business For Home Builders Part 2

How to optimize your GMB listing and do paid ads to push it to page 1 of Google local results. Last week we posted Part 1 in a two-part series on Google My Business. If you missed that post, or...

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Google My Business For Home Builders Part 1

Google My Business is a free marketing tool offered by Google that is perfect for local search relevance. In the past, businesses have used Google Maps, Google Places, and Google Plus to manage their local listings on Google. All of...

Home Builder Marketing & Sales

Buffington Homes Launches New Website

Buffington Homes is a well-established home builder with deep connections to Austin. Their communities and home designs are truly a reflection of what it means to live in the Austin area. To achieve this goal, Buffington Homes hired Meredith Communications...

Technology

GeoFencing – What Is It and How Does It Work?

One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then use very specific advertisements or informational packets to encourage...

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Launch of Hereford Homes New Website

Hereford Homes is a leading manufactured home seller that has built its reputation on providing superior service to its clients. Home buyers seeking brand new manufactured homes, quick delivery manufactured homes, or pristine previously owned manufactured homes know they can...

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Should I Use a Video Background On My Website?

One of the most important things to remember when you are creating a website is that you have exactly 3 – 5 seconds to grab someone’s attention before they move on to another site looking for the information they seek....

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Launch of Grayhawk Homes New Website

Grayhawk Homes is a well-established home building company that services Alabama, Georgia, South Carolina, and Iowa plus 30 sub-markets.  Known for their spacious homes in beautiful settings, Grayhawk Homes has a solid reputation throughout the South for the quality of...

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How to Stop Spam Calls To Your Cell Phone

Spam calls to cell phones can be an incredible nuisance, and they appear to be on the rise. In fact, last year, the Federal Trade Commission received more than 375,000 complaints each month about these types of annoying calls. While...

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Insights

Advertising

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

Advertising

Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...


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