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Technology

FANtastic Selling Tips

High Tech vs. High Touch Follow-Up

Written by Meredith Oliver How do you follow up with prospects and customers? Do you… Send an email? Connect with them on LinkedIn? Pick up the phone and give them a call? Many sales people rely on technology to stay...

Email Marketing

Follow-Up is a Marathon Not a Sprint

  Written by Meredith Oliver Have you ever run a marathon? Not many people do. In fact, only one-half of one percent of the U.S. population has ever run that 26.2 mile distance. (Source: Runners World, Everyday Health). There are...

Technology

Top 5 Mobile Marketing Mistakes to Avoid

Have you ever tried to view a website on a mobile phone? Did you find what you needed or leave in frustration? Even though a majority of mobile phone users surf the web from their phones, plenty of website owners...

Social Media

4 Tools to Generate Content for Your Customer

  Social media has transformed the amount of content that a company needs to generate to promote its products and services. No longer can a company rely on a brochure and website. It must find content to blog, email, tweet...

Small Business Marketing

7 Ways Your Sales Team Can Use Quora

  Written by Meredith Oliver Quora made a big splash in the first quarter of 2011 as the online Q&A service’s popularity soared.  While growth has slowed since then, the company recently hired a former Twitter and Facebook techie to...

FANtastic Selling Tips

8 Ways a Sales Person Can Benefit from a Smartphone

  Written by Meredith Oliver If you’re a sales person you know how valuable a cell phone is for staying in touch with the office. Smartphones provide even more convenience because they give you access to a wide range of useful...

Technology

A Balanced Life: Streamlining Technology to Manage Your Family and Career

I was recently on a conference call with a valued long-term client in my home office when my three year old ran up the stairs (he was home sick from school) and yelled loud enough for the entire block to...

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Insights

Content Marketing

Successful Marketing For Homebuilders Begins With These Three Actions

When you’re in the business of homebuilding, the land procurement and home construction side of the business often takes precedence. Creating beautiful new homes takes a lot of hard work, after all! And ensuring that all of the details are...

Career Advice

Here’s How You Sell The Right Way

Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....

Digital Marketing

Keyword Research That’ll Knock Out Your Competition 

As a digital marketer, you probably hear the word “keyword” over and over again. So what are they and why should you care? Keywords are necessary when it comes to the findability of your website. That is, they help searchers locate your site based on the words that they type...


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