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10 Zoom Tech Tips – How to Run a Flawless Virtual Meeting

Undoubtedly, one of the positives to come out of the pandemic has been the hastened adoption of digital productivity tools. Many companies may have had ideas and even plans for such rollouts but it was the global crisis that pushed...

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part II

The importance of hosting an online event or summit cannot be stressed enough during this COVID economy. It’s one of the best ways to engage with clients and potential clients and customers while keeping socially distanced. Last time I answered...

5 Secrets for Maximizing Sales Conversions

2020 started out incredibly strong for many homebuilders. By February many of you were at an all-time high. And then COVID hit in March which is where things took a southern turn. But slowly—April, May, and even June saw many...

Are You Doing One Of These Real Estate Photo Fails?

Virtual selling has never been more important than it is right now. And as someone who sells houses, you probably understand the importance of great visuals when it comes to capturing the attention of online home browsers. But here’s the...

5 Tips for Creating Successful Virtual Events

These are unprecedented times, aren’t they? And with businesses and organizations closed and people staying at home to practice social distancing…what is to become of your event? It’s true that you won’t be able to host it in person—at least...

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Why Does AI Matter for New Home Sales Professionals?

Artificial intelligence isn’t coming for new home sales. It’s already here, quietly shaping buyer expectations long before the first conversation ever happens. Today’s buyers arrive informed, opinionated, and often overwhelmed. They’ve searched Google. They’ve watched videos. They’ve compared builders. Increasingly,...

FANtastic Selling 3.0 Is Here

A New Playbook for AI-Powered New Home Sales Leaders Selling has changed, again. Buyers are more informed, more skeptical, and more influenced by technology and AI than ever before. By the time a prospect reaches out, they’ve already researched, compared,...

Builder Town Hall Finale: Lessons for 2026 From Five Years of “Heart + Smart”

When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...

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