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Marketing Mondays

Our Top 3 Digital Marketing Articles | August 14

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and...

Search Engine Optimization (SEO)

What is PPC?

At the heart of every advertising campaign is the need to sell more. Ideally, you want to sell more and spend less than your competitors. PPC, which stands for Pay-Per-Click advertising, is one way to accomplish this goal. Similar to...

Search Engine Marketing (SEM)

Don’t Trust These SEO Myths

At some point you learned that SEO is important for getting your business noticed online. Maybe you’ve even learned some of the basics about keywords and organic growth. But it’s more than you want to take on and you don’t...

Search Engine Optimization (SEO)

Let Search Engines Know How to Find Your Website

The whole point of having a website is to attract visitors who will, hopefully, become customers or view/click ads on a monetized blog. Before you spend a lot of time flushing out all the details on your site, you need...

Search Engine Optimization (SEO)

The Importance of Categories and Tags for SEO

If you do any kind of blogging on your website, you’ve probably come across the terms ‘categories’ and ‘tags’. If you’re like most people you may not be sure what these are or how to use them correctly to maximize...

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Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

Advertising

Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...


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