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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Hand holding trophy win SEO

Three Ways To Win The SEO Game As A Homebuilder

As a home builder, you’re always on the lookout for new customers. And it’s likely you know that when you maintain high search results rankings, you get more traffic to your website. But search engine optimization (SEO), which garners you...

Digital Marketing

Google Now Migrating Sites to Mobile First Indexing

After almost two years of testing, Google has announced that it has implemented “Mobile First Indexing.” The search engine has stated that since almost two-thirds of all searches are now being made via a mobile device, it is critical that...

Marketing Mondays

All Home Builder SEO is Local SEO

Meredith was featured on the Lasso CRM blog! She discussed how all home builder SEO is local SEO and how to set up your home building business for local search success. You’ve put a lot of time, effort, and expertise...

Search Engine Optimization (SEO)

Toolbox Tuesday | What are 404 Website Errors and How Do They Impact My SEO?

By now, you understand the importance of SEO in attracting the right people – those likely to buy your homes – to your site. You probably also understand that there are many factors to great SEO. In the past, it...

Search Engine Optimization (SEO)

Toolbox Tuesday | Review of SEO Management Tools

SEO management tools are big business. Some, like Google Search Console, are free to use while others need to be considered a line item on your budget. Besides cost, there are other things to consider when determining which SEO management...

Search Engine Optimization (SEO)

Toolbox Tuesday | White Hat vs. Black Hat SEO

SEO practices and concepts have evolved over the years. In the beginning was strictly about getting your website higher up in search results. Eventually, Google started creating metrics surrounding this process and experts started looking for ways to get around...

Home Builder Marketing & Sales

Toolbox Tuesdays | SEO for Home Builders

You’ve put a lot of time, effort, and money into building your new home community. Perhaps you partnered with other builders or it may have been a solo venture. Either way, you now need people to buy your homes. The...

Digital Marketing

Toolbox Tuesdays: The Don’ts of Effective PPC

By now you know that a well-run PPC campaign is one of the most cost effective ways to grow your business quickly. We’ve looked at what you should do to create an effective PPC campaign in last week’s #ToolboxTuesday post....

Marketing Mondays

Our Top 3 Digital Marketing Articles | August 14

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and...

Search Engine Optimization (SEO)

What is PPC?

At the heart of every advertising campaign is the need to sell more. Ideally, you want to sell more and spend less than your competitors. PPC, which stands for Pay-Per-Click advertising, is one way to accomplish this goal. Similar to...

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Website Design

Housing Design Matters Website Redesign

Housing Design Matters is a residential design service for builders. The company’s professional staff works with home builders to provide unique floor plans, high-quality working drawings, color selection, design workshops and more. HDM provides top-notch expertise to help home builders be the best that they can be. Recently, Meredith Communications...

Content Marketing

Why Your Content Isn’t Working

Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...

Digital Marketing

Showing Fans The Real You

Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...


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