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Search Engine Marketing (SEM)
Search Engine Marketing (SEM)
Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...
By now you know that a well-run PPC campaign is one of the most cost effective ways to grow your business quickly. We’ve looked at what you should do to create an effective PPC campaign in last week’s #ToolboxTuesday post....
PPC using Google AdWords can be one of the most effective ways to grow your business. When done correctly, it drives highly targeted traffic to your website, much more quickly than SEO or other digital marketing campaigns. PPC is also...
At some point you learned that SEO is important for getting your business noticed online. Maybe you’ve even learned some of the basics about keywords and organic growth. But it’s more than you want to take on and you don’t...
Homebuilders that are featuring a live chat option on their websites have seen a significant increase in potential buyers. Visitors to the site enjoy being able to contact someone on the spot with a question. Having the ability to answer...
In this week’s round-up, I’m sharing three articles focused on social media, including Facebook, Twitter, and Instagram. Each of these articles highlights some great ways to think about engagement, especially as you’re building your content strategy for 2019. Majority of...
I’m back this week with another edition of my top 3 digital marketing articles. I enjoy writing these articles because they challenge me to stay up to date with marketing news. This week I’m sharing some tips to managing your...
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