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Search Engine Marketing (SEM)
Search Engine Marketing (SEM)
Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...
By now you know that a well-run PPC campaign is one of the most cost effective ways to grow your business quickly. We’ve looked at what you should do to create an effective PPC campaign in last week’s #ToolboxTuesday post....
PPC using Google AdWords can be one of the most effective ways to grow your business. When done correctly, it drives highly targeted traffic to your website, much more quickly than SEO or other digital marketing campaigns. PPC is also...
At some point you learned that SEO is important for getting your business noticed online. Maybe you’ve even learned some of the basics about keywords and organic growth. But it’s more than you want to take on and you don’t...
Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...
Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...
You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...
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