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Small Business Marketing
Small Business Marketing
Are you a planner? Is the “not knowing” of how things will play out with your business causing you real strife? You’re not alone! Times of crisis can be really scary for businesses—owners and employees alike. That’s because the more...
Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...
Creating fan profiles is a great team building activity that will not only help you clarify who your customers—or as I like to say, FANS—are and their preferences, but will also help your team gel around a central brand message. Of course, many business...
When you’re a small business, everyone tells you that in order to grow you need to put the customer first. And let’s face it. Without them, you wouldn’t have a business at all. But putting the customer (or FANS) first...
There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...
Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...
Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...
One thing that is constant in the field of marketing is CHANGE! Staying up to date can be overwhelming for sure. I feel like I spend a lot of time staying current – nevermind getting ahead of the what’s coming...
Thanks to Mollie Elkman from Group Two for filming this wonderful guest blog! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...
By this point, you know SEO is critical to showing up in search results and getting your new homes in front of people who want to buy them. While there’s a lot that goes into amazing SEO, one WordPress plugin...
We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...
Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...
On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....
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