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Small Business Marketing

Digital Marketing

Understanding The Buyer’s Journey Of Today

Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...

Digital Marketing

Google AdWords is now Google Ads

Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...

Small Business Marketing

Our Top 3 Digital Marketing Articles | Week of September 4

One thing that is constant in the field of marketing is CHANGE! Staying up to date can be overwhelming for sure. I feel like I spend a lot of time staying current – nevermind getting ahead of the what’s coming...

Guest Blogs

Guest Post | Simplifying Your Sales and Marketing

Thanks to Mollie Elkman from Group Two for filming this wonderful guest blog! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

Small Business Marketing

Toolbox Tuesday | Tips on How to Use Yoast to Improve Your Site’s SEO

By this point, you know SEO is critical to showing up in search results and getting your new homes in front of people who want to buy them. While there’s a lot that goes into amazing SEO, one WordPress plugin...

Apps

What’s ‘Appening Wednesdays | Meet Edgar

We’ve gone LIVE, Facebook Live that is, for the What’s ‘Appening Wednesday videos. You can catch Meredith Live on Facebook most Wednesdays at 1 pm Eastern at https://www.facebook.com/meredith.oliver. The following Wednesday we’ll post the video here in case you missed the live...

Small Business Marketing

Toolbox Tuesday | The Gonzales Group Launches a New Website

The Gonzales Group, CPA is a well-known and established accounting firm, serving the San Antonio TX community for more than 30 years. The firm offers their small business and individual clients a personal, hands-on approach, delivering services with integrity, excellence,...

Career Advice

Guest Post: Once is Not Enough, or, The Art of Repurposing Your Writing

Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...

Small Business Marketing

How to Increase Sales for Your Small Business

Small businesses often have bigger hurdles to overcome when trying to increase sales. Whether you’re selling products or services, having the right strategies determines whether or not you succeed in today’s marketplace. Knowing how to increase sales for your small...

Book Release

FANtastic Marketing Friday: Week 2

Another week, another great insight coming your way from my upcoming book, FANtastic Marketing. Set to be FANtastic Marketing on Amazon.com for your reading pleasure on October 31, FANtastic Marketing is anything but a boring, out of touch guide to marketing your...

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Home Builder Marketing & Sales

The Villas at White Oak Ranch

The Villas at White Oak Ranch is a new active lifestyle community in Lake Conroe, Texas. It was built as an Epcon community and residents will enjoy the benefits of the high standards that Epcon places on builders in their...

Digital Marketing

Websites: Re-do or Refresh?

You need a new website. These five little words make you go weak in the knees. Because what you probably hear is, “You need to spend a lot of money”. Right? After all, it’s the most attractive, functional websites that...

Technology
5 Easy-To-Use Home Builder Apps

5 Easy-To-Use Home Builder Apps

As a home builder, you probably access tools on your smartphone or tablet—like your calculator and calendar—regularly. But did you know that today’s technology offers home builders a variety of apps designed to make your job even easier? From staying...


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