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Small Business Marketing

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

FANtastic Marketing Tips

Creating Fan Profiles For Your Business

Creating fan profiles is a great team building activity that will not only help you clarify who your customers—or as I like to say, FANS—are and their preferences, but will also help your team gel around a central brand message. Of course, many business...

Lead Generation

Increase Profitability With A Solid CRM Strategy

When you’re a small business, everyone tells you that in order to grow you need to put the customer first. And let’s face it. Without them, you wouldn’t have a business at all. But putting the customer (or FANS) first...

Content Marketing

Don’t Get Bored—Get Marketing!

There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...

Digital Marketing

Understanding The Buyer’s Journey Of Today

Is your business tied to using the sales funnel? Awareness. Interest. Consideration. Intent. Evaluation. Purchase. Sounds familiar, right? Well, did you know that your buyers no longer follow a linear path from awareness to purchase? They bounce all over the...

Digital Marketing

Google AdWords is now Google Ads

Google AdWords has officially changed to Google Ads. With that change comes new features as well as the loss of some of the old features. Everyone must convert to the new interface if they want to continue to use this...

Small Business Marketing

Our Top 3 Digital Marketing Articles | Week of September 4

One thing that is constant in the field of marketing is CHANGE! Staying up to date can be overwhelming for sure. I feel like I spend a lot of time staying current – nevermind getting ahead of the what’s coming...

Guest Blogs

Guest Post | Simplifying Your Sales and Marketing

Thanks to Mollie Elkman from Group Two for filming this wonderful guest blog! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

Small Business Marketing

Toolbox Tuesday | Tips on How to Use Yoast to Improve Your Site’s SEO

By this point, you know SEO is critical to showing up in search results and getting your new homes in front of people who want to buy them. While there’s a lot that goes into amazing SEO, one WordPress plugin...

Apps

What’s ‘Appening Wednesdays | Meet Edgar

We’ve gone LIVE, Facebook Live that is, for the What’s ‘Appening Wednesday videos. You can catch Meredith Live on Facebook most Wednesdays at 1 pm Eastern at https://www.facebook.com/meredith.oliver. The following Wednesday we’ll post the video here in case you missed the live...

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Insights

Content Marketing

Creating Killer Content in the New Year Begins Now

Stuck deciding upon meaningful New Year’s resolutions for your business? Or maybe you never thought about setting resolutions for your business. Either way, you’ll want to make sure that “Improve my content marketing” is on your list for 2020. Listen:...

Book Release

What Will Make Your Fans Stop And Listen?

How do you overcome your customer’s popcorn brain and multi-tasking mind? How do you compete with vast corporate budgets devoted to sophisticated and aggressive branding and marketing? The answer may surprise you. Don’t try to shout louder and more frequently...

Home Builder Marketing & Sales

Tools to Identify Buyer Trends

Identifying buyer trends is key to creating a successful home building business. Because the last thing you want is to provide houses that aren’t meeting the needs of the current market. Why? In the end, they’ll be incredibly difficult to...


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