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Marketing Mondays

Home Builder Marketing & Sales

Home Builder Marketing Mondays : Google Search Trends

  What does this graph mean to you? In case you aren’t familiar, the Google Trends tool allows you to enter any search query and see the search volume for that term. You can set custom query parameters such as date range, location,...

FANtastic Selling Tips

Home Builder #MarketingMondays: Write Like You Talk

One of the most critical skills for the modern salesperson or marketer is to write like you talk. If you want to convert more home shoppers to home buyers, your emails, social media posts, website copy and email campaigns need...

Career Advice

Home Builder #MarketingMondays: Take The Quiz

Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. This week I am teaching the NAHB Institute of Residential Marketing (IRM) Courses at the Greater Atlanta Home Builders...

Home Builder Marketing & Sales

Home Builder #MarketingMondays: Zillow Research Trends & Tools

Happy Monday! Every Monday at Meredith Communications is Home Builder #MarketingMonday where we focus on marketing tips specifically for home builders. I recently spoke at and attended the Women In Residential Construction Conference in Scottsdale, AZ. It is an amazing conference...

Home Builder Marketing & Sales

Home Builder #MarketingMondays – Are You Tracking Your Online Traffic?

Welcome to Home Builder #MarketingMondays at Meredith Communications! We’ve refocused our Monday posts to feature home builder marketing tips. This week, I’m taking you behind the scenes of one of our client’s Google Analytics accounts and explaining how you can...

Digital Marketing

Our Top 3 Digital Marketing Articles | September 11

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and...

Digital Marketing

Our Top 3 Digital Marketing Articles | September 4

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and...

FANtastic Marketing Tips

Our Top 3 Digital Marketing Articles | August 28

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and...

FANtastic Marketing Tips

Our Top 3 Digital Marketing Articles | August 21

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and...

Marketing Mondays

Our Top 3 Digital Marketing Articles | August 14

Welcome to #MarketingMondays at Meredith Communications! One of the toughest challenges of being a marketer in the information age is staying current on the newest trends, hot research and new tactics. I spend hours every week reading new sales and...

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Home Builder Growth Summit

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I

  We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...

Advertising

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....


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