Marketing Mondays
This week week we’re discussing Building Block #5 in The Click Power System™ – measuring results. Building Block #1 is your website, Building Block #2 is driving traffic to your website, Building Block #3 is online lead follow-up, and Building Block #4 is the...
This week week we’re discussing Building Block #4 in The Click Power System™ – the marriage of online and onsite. Building Block #1 is your website, Building Block #2 is driving traffic to your website, and Building Block #3 is online lead follow-up. Building...
We’re back this week to discuss Building Block #3 in The Click Power System™ – Online Lead Follow-Up. Building Block #1 is your website and Building Block #2 is driving traffic to your website. Now that you have a WOW website and a...
If you’ve been following along the last couple of weeks, you know we’ve been chatting about The Click Power System™. It’s a roadmap to a successful sales and marketing strategy and it covers 5 building blocks for success. We’ve also discussed...
I previously discussed The Click Power System™. It’s a roadmap to a successful sales and marketing strategy that highlights five building blocks for success. The first – your website – is the foundation and most important element of your web marketing strategy....
Selling homes online requires an engaging and interactive site to attract buyers and give them a sense of the space before they ever venture out to visit it. Meredith Communications took on this challenge for Landon Homes. This is our...
Social media is one of the best ways to reach potential home buyers. Facebook alone has millions of users. Effective social media posts help drive the right people to your website, and ultimately to taking a tour and, hopefully, buying...
The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...
Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...
Thompson Homes has been building homes in northwestern Kentucky for over 60 years, with a tradition of excellence that now extends into its third generation. As a family-owned company, they approach business differently than other builders – focusing on their...
We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...
Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...
On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....
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