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Marketing Mondays

Home Builder Marketing & Sales

Click Power: Building Block #4 – Measure Results

This week week we’re discussing Building Block #5 in The Click Power System™ – measuring results. Building Block #1 is your website, Building Block #2 is driving traffic to your website, Building Block #3 is online lead follow-up, and Building Block #4 is the...

Home Builder Marketing & Sales

Click Power: Building Block #4 – The Marriage of Online and Onsite

This week week we’re discussing Building Block #4 in The Click Power System™ – the marriage of online and onsite. Building Block #1 is your website, Building Block #2 is driving traffic to your website, and Building Block #3 is online lead follow-up. Building...

Home Builder Marketing & Sales

Click Power: Building Block #3 – Online Lead Follow-Up

We’re back this week to discuss Building Block #3 in The Click Power System™ – Online Lead Follow-Up. Building Block #1 is your website and Building Block #2 is driving traffic to your website. Now that you have a WOW website and a...

Home Builder Marketing & Sales

Click Power: Building Block #2 – Drive Traffic

If you’ve been following along the last couple of weeks, you know we’ve been chatting about  The Click Power System™. It’s a roadmap to a successful sales and marketing strategy and it covers 5 building blocks for success. We’ve also discussed...

Home Builder Marketing & Sales

Click Power: Building Block #1 – Your Website

I previously discussed The Click Power System™. It’s a roadmap to a successful sales and marketing strategy that highlights five building blocks for success. The first – your website – is the foundation and most important element of your web marketing strategy....

Home Builder Marketing & Sales

Home Builder Marketing Mondays | New Website Launch – Landon Homes

Selling homes online requires an engaging and interactive site to attract buyers and give them a sense of the space before they ever venture out to visit it. Meredith Communications took on this challenge for Landon Homes. This is our...

Home Builder Marketing & Sales

Five Social Media Tips for Homebuilders

Social media is one of the best ways to reach potential home buyers. Facebook alone has millions of users. Effective social media posts help drive the right people to your website, and ultimately to taking a tour and, hopefully, buying...

Home Builder Marketing & Sales

5 Reasons Why You Should Attend the International Builders Show

The 2018 International Builders’ Show (IBS) is in Orlando again this year! It’s coming up fast, January 9 – 11, so get registered today. IBS is the largest annual light construction show in the world, every year attracting 60,000 visitors...

Home Builder Marketing & Sales

Home Builder Marketing Mondays: Level Homes Launches New Website

Getting your home builder website found by prospective home buyers is a big challenge in today’s competitive online environment. That’s why it’s important that your website is properly optimized for search. Level Homes understands that SEO is important for their...

Home Builder Marketing & Sales

Home Builder Marketing Mondays: Thompson Homes Launches New Website

Thompson Homes has been building homes in northwestern Kentucky for over 60 years, with a tradition of excellence that now extends into its third generation. As a family-owned company, they approach business differently than other builders – focusing on their...

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Home Builder Growth Summit

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I

  We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...

Advertising

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....


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