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Toolbox Tuesdays: Benefits of Integrating Live Chat Into Your Website

At the heart of every website is the purpose of converting visitors into buyers. You’ve invested a lot of time and money to build your new home community. You know your homes have the best features and finishes, but you...

Internet Lead Follow Up

Guest Blog | What Gardening Has Taught Me About Lead Generation

Welcome to another Thoughtful Thursday! Every Thursday we feature a guest blogger. I’m only choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please drop us an...

Apps

8 High-Tech Tools Real Estate Agents Can Use for “High Touch” Follow up

Technology can be both a blessing and a curse. Home buyers and sellers expect real estate agents to be current with the latest technology. Clients also want to be treated as people, not as numbers on a spreadsheet. That means...

Home Builder Marketing & Sales

13 Ways to Quickly Convert Home Buyer Leads into Sales

In an ideal world, every sales lead that comes into your home building website will turn into an accessible, eager prospect that quickly moves through the sales funnel with no hesitation or objection. But as most sales professionals know, that’s...

Home Builder Marketing & Sales

How LeadPages Can Get You More Real Estate Clients

Do you offer something of value on your website to attract new clients? A compelling opt-in offer or “lead magnet” allows you to collect email addresses and start a lead nurturing campaign to convert a website visitor into a client....

Blogging

3 Ways Home Builders Can Drive Sales with Social Media

Social media affords home builders a variety of tools to build their brand, attract followers and ultimately, sell more homes. When many people think of social media, they immediately think of social networking sites like Facebook or Twitter. But the...

#WhatWeDo

How Car Dealers Can Use Retargeting to Drive More Sales

Imagine the impact on your car dealership’s bottom line if you could recapture the attention of visitors to your website who leave without taking action. It’s been said that only 2 percent of web traffic converts on its first visit....

Home Builder Marketing & Sales

Home Builders: How to Boost Your Internet Leads & Sales

Southport on Cape Cod, located in Mashpee, MA, is 250-acre, 750 home community for active adults 55+, priced from the mid $300’s. Amenities include 32,000 sq. ft. clubhouse, fitness center, grand ballroom, library, computer center, craft room, multiple pools, tennis courts,...

#FANtasticSelling

Home Builder Web Traffic Slowing: Seven Ideas to Kick Start Your Sales

Website analytic reports show home builder web traffic and Internet leads are tightening across most of the country (there are a few hot spots not experiencing this trend). Traffic slowed from July to August and then slowed again in September....

#FANtasticSelling

The FANatical Internet Lead Follow-Up Process

Written by Meredith Oliver   I recently had the opportunity to speak on Internet lead management at the Rose and Womble Realty’s bi-annual company wide meeting. With over 350 real estate agents in attendance, the room was buzzing with excitement!...

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Digital Marketing

2018 International Builders’ Show Encore Webinar Series

The Best of the Best Programs From the 2018 IBS Meredith just presented at the 2018 International Builders’ Show (IBS) in Orlando! It’s the largest annual light construction show in the world. This year they welcomed over 60,000 registrants. There were more...

Small Business Marketing

Guest Post | Simplifying Your Sales and Marketing

Thanks to Mollie Elkman from Group Two for filming this wonderful guest blog! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

#WhatWeDo

Toolbox Tuesday | What is Event Tracking in Google Analytics?

Having an engaging website with interactive floor plans and great videos that show off your homes is only one part of selling homes. Another aspect is understanding where your website views are coming from and how prospective buyers are engaging...


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